Pipestock eCommerce Case Study
PPC Success Stories
"YoY eCommerce Revenue Up 42%"
The PPC Geeks team were thrilled to collaborate with Pipestock, a leading provider of high-quality piping products in the UK. With our extensive expertise in digital marketing, we aimed to enhance Pipestock's PPC results and drive tangible growth.
By meticulously analysing their existing PPC campaigns, we identified key areas for improvement and implemented targeted strategies tailored to their unique business objectives. Through focused keyword research, ad optimisation, and ongoing performance monitoring, we were able to significantly boost Pipestock's PPC performance.
The results were truly remarkable, with increased click-through rates, improved conversion rates, and a substantial uplift in overall revenue. At PPC Geeks, we are dedicated to delivering exceptional results and helping businesses like Pipestock thrive in the competitive digital landscape.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. "
Dominic Snook - eCommerce Manager
The Challenge
Pipestock chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.
The Impact
We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year
The Outcome
We've had some fantastic results since working with them and would highly recommend PPC Geeks to anyone looking to take their PPC to the next level.
- 29% Increase In Revenue
- 16% Increase In ROAS
- 54% Increase In Click Through Rate
- 41% Decrease In Bounce Rate
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The Brief
The Brief:
Pipestock chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.
Pipestock is a technology company. They distribute industrial pipe systems and associated products from leading brands and manufacturers. Supplying products such as: pipes, fittings, valves, all kinds of hoses. As well as connectors, meters & gauges and pipeline ancillary products.
The Results
Short-Term Results:
We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year. This account is all about finding those marginal gains that come after in-depth data analysis and experience. There is a great working relationship that allows for frank discussion and feedback
27.92%
CTR INCREASE
14.85%
CPA DECREASE
42%
REVENUE UP
20%
ROAS
Long-Term Results:
Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We've had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level
How We Did It
How We Did It:
Made all ads and sitelinks as relevant to the product(s) being advertised as possible.
Added hundreds of new negative keywords to reduce the amount of unnecessary clicks.
Tested different automated bid strategies to find the ones that provided the best results.
Added bid adjustments to devices, audiences, locations and days & times.
Assigned the monthly ad budget to the campaigns providing the best returns.
Produced bespoke weekly and monthly reports allowing both parties to analyse the data and make informed decisions.
The Journey to Success
Pipestock
The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.
About Pipestock
About Pipestock
The company is known for treating customers, employees and suppliers with fairness and integrity. They have also minimised environmental impact in many different ways.
The company has four key values that we endeavour to keep at the centre of everything they do. Those values are; Ambitiousness, Caring, Demanding and Honesty.
"We hope this gives you an idea of what makes Pipestock who we are."
Quotes from the Client
Quotes from the Client:
"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We've had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level.
~ Dominic Snook - Ecommerce Manager
About Pipestock
The company is known for treating customers, employees and suppliers with fairness and integrity. They have also minimised environmental impact in many different ways.
The company has four key values that we endeavour to keep at the centre of everything they do. Those values are; Ambitiousness, Caring, Demanding and Honesty.
"We hope this gives you an idea of what makes Pipestock who we are."
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
Pipestock
"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We've had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level.
Dominic Snook - Ecommerce Manager
Quotes from
PPC Geeks
"Starting from a strong base, we updated and added to existing campaigns to be in line with current best practices and tested new campaigns and advertising options over time. Working within a strict budget, we have continually improved cost efficiency and return on investment for the client."
- PPC Geeks Team
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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
