PMG Karting World, the West Midlands' ultimate indoor karting and entertainment destination, was facing serious digital advertising challenges when they approached PPC Geeks. Despite offering a high-octane experience for thrill-seekers of all ages, their Google Ads account was underperforming due to inefficiencies and poor conversion tracking. Our team quickly identified the key issues and implemented a strategy focused on measurement accuracy, efficient bidding, and structured campaign management. The transformation in performance was both immediate and sustainable.

With wasted spend hindering growth, PPC Geeks prioritised streamlining the account and uncovering missed conversion opportunities. Our focus on Enhanced Conversions and Value-based bidding allowed us to extract more value from every visitor. Through campaign restructuring and tighter search query reviews, we significantly reduced waste while increasing conversion efficiency. These improvements laid the groundwork for long-term growth.

What began as a tactical clean-up evolved into a full-scale optimisation journey. PMG Karting World has since seen consistent improvements across key metrics, including revenue, bookings, and enquiries. Our collaboration showcases how intelligent PPC management can deliver fast results and lasting success, even in highly competitive local markets.