PPC Success Stories
Protect My Income: Conversions up 993%
One of the leading Income Protection specialists for high-risk sports.
Protect My Income wanted to see growth in the account as it was not performing in line with expectations and the set KPIs. In a very short period of time, our PPC Experts were able to show amazing results with 993% more conversions in the first three months than the previous 12 months. Market share went through the roof with an increase in Search Impression Share of 51.82% on the previous 12 months average. Blistering results I am sure you agree and in a very short period of time!
“PPC Geeks have been instrumental in allowing us to meet those goals”
CPA Below Target by Month Three “993% More Conversions in the 1st 3 Months than the Previous 12 Months”
The Challenge
One of the leading Income Protection specialists for high-risk sports.
The Impact
Protect My Income wanted to see growth in the account as it was not performing in line with expectations and the set KPIs.
The Outcome
our PPC Experts were able to show amazing results with 993% more conversions in the first three months than the previous 12 months.
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- The Brief
- The Results
- How We Did It
- The Journey to Success
- About Protect My Income
- Quotes from the Client
The Brief:
One of the leading Income Protection specialists for high-risk sports. Protect My Income wanted to see growth in the account as it was not performing in line with expectations and the set KPIs. In a very short period of time, our PPC Experts were able to show amazing results with 993% more conversions in the first three months than the previous 12 months. Market share went through the roof with an increase in Search Impression Share of 51.82% on the previous 12 months average. Blistering results I am sure you agree and in a very short period of time!
Short-Term Results:
SPEND UP
RETURN ON AD SPEND (ROAS) UP
112%
SPEND UP
21,020.71%
RETURN ON AD SPEND (ROAS) UP
993%
CONVERSIONS UP
51.82%
SEARCH IMPRESSION SHARE (SIS) UP
Long-Term Results:
CONVERSIONS UP
SEARCH IMPRESSION SHARE (SIS) UP
How We Did It:
Granular campaign expansion (UK & Cover Specific)
Dedicated campaign level remarking and RLSAs
50% traffic split experiments on bidding strategies
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
SKAGs (Single keyword ad groups)
Continual ad copy A.B testing
Protect My Income:
our PPC Experts were able to show amazing results with 993% more conversions in the first three months than the previous 12 months. Market share went through the roof with an increase in Search Impression Share of 51.82% on the previous 12 months average. Blistering results I am sure you agree and in a very short period of time!
About Protect My Income:
One of the leading Income Protection specialists for high risk sports. Income Protection is a long-term policy that replaces a percentage of your monthly income should you be unable to work due to injury or illness.
Essentially, Protect My Income pays your bills if you can’t!
For an affordable monthly premium Protect My Income provides cover that protects in clients until they are able to go back to work or until they reach retirement age if they are unable to work again.
Quotes from the Client:
“CPA Below Target by Month Three”
“993% More Conversions in the 1st 3 Months than the Previous 12 Months”
About Protect My Income
One of the leading Income Protection specialists for high risk sports. Income Protection is a long-term policy that replaces a percentage of your monthly income should you be unable to work due to injury or illness.
Essentially, Protect My Income pays your bills if you can’t!
For an affordable monthly premium Protect My Income provides cover that protects in clients until they are able to go back to work or until they reach retirement age if they are unable to work again.
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
Protect My Income
993% more conversions in the first three months than the previous 12 months.
Quotes from
PPC Geeks
“CPA Below Target by Month Three”
“993% More Conversions in the 1st 3 Months than the Previous 12 Months”
– PPC Geeks Team
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