Protect My Income

Will your company be our next happy PPC client ?

"CPA Below Target by Month Three” “993% More Conversions in the 1st 3 Months than the Previous 12 Months "

Spend: Up 112% On the previous 12 months

Return on Ad Spend (ROAS): Up 21,020.71% On the previous 12 months

Conversions: Up 993% On the previous 12 months

Search Impression Share (SIS): +51.82% On the previous 12 months

Company Bio:

One of the leading Income Protection specialists for high risk sports. Income Protection is a long-term policy that replaces a percentage of your monthly income should you be unable to work due to injury or illness.

Essentially, Protect My Income pays your bills if you can’t!

For an affordable monthly premium Protect My Income provides cover that protects in clients until they are able to go back to work or until they reach retirement age if they are unable to work again.

protectmyincome

How we did it:

Granular campaign expansion (UK & Cover Specific)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

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