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Protect My Income

Protect My Income: Conversions up 993% 

Google Ads (Search, Display & Retargeting) 

The Brief:

One of the leading Income Protection specialists for high-risk sports.

Protect My Income wanted to see growth in the account as it was not performing in line with expectations and the set KPIs. In a very short period of time, our PPC Experts were able to show amazing results with 993% more conversions in the first three months than the previous 12 months. Market share went through the roof with an increase in Search Impression Share of 51.82% on the previous 12 months average. Blistering results I am sure you agree and in a very short period of time!

PPC Banner


Spend Up


Return on Ad Spend (ROAS) Up


Conversions Up


Search Impression Share (SIS) UP 

"CPA Below Target by Month Three”
“993% More Conversions in the 1st 3 Months than the Previous 12 Months"

Spend: Up 112% On the previous 12 months

Return on Ad Spend (ROAS): Up 21,020.71% On the previous 12 months

Conversions: Up 993% On the previous 12 months

Search Impression Share (SIS): +51.82% On the previous 12 months

Company Bio:

One of the leading Income Protection specialists for high risk sports. Income Protection is a long-term policy that replaces a percentage of your monthly income should you be unable to work due to injury or illness.

Essentially, Protect My Income pays your bills if you can’t!

For an affordable monthly premium Protect My Income provides cover that protects in clients until they are able to go back to work or until they reach retirement age if they are unable to work again.

Protect My Income

How we did it:

Granular campaign expansion (UK & Cover Specific)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

See More of the PPC Geeks Case Studies

Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

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