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Protect My Income

Protect My Income: Conversions up 993% 

Google Ads (Search, Display & Retargeting) 

The Brief:

One of the leading Income Protection specialists for high-risk sports.

Protect My Income wanted to see growth in the account as it was not performing in line with expectations and the set KPIs. In a very short period of time, our PPC Experts were able to show amazing results with 993% more conversions in the first three months than the previous 12 months. Market share went through the roof with an increase in Search Impression Share of 51.82% on the previous 12 months average. Blistering results I am sure you agree and in a very short period of time!

Food Brand NDA


Spend Up


Return on Ad Spend (ROAS) Up


Conversions Up


Search Impression Share (SIS) UP 

"CPA Below Target by Month Three”
“993% More Conversions in the 1st 3 Months than the Previous 12 Months"

Spend: Up 112% On the previous 12 months

Return on Ad Spend (ROAS): Up 21,020.71% On the previous 12 months

Conversions: Up 993% On the previous 12 months

Search Impression Share (SIS): +51.82% On the previous 12 months

Company Bio:

One of the leading Income Protection specialists for high risk sports. Income Protection is a long-term policy that replaces a percentage of your monthly income should you be unable to work due to injury or illness.

Essentially, Protect My Income pays your bills if you can’t!

For an affordable monthly premium Protect My Income provides cover that protects in clients until they are able to go back to work or until they reach retirement age if they are unable to work again.

Protect My Income

How we did it:

Granular campaign expansion (UK & Cover Specific)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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