PPC Success Stories
R.E. Buildings: Conversions Up 142%
R.E Buildings, established in 1989, is a leading provider of specialist steel framed agricultural buildings, equipment and machinery.
R.E. Buildings started working with PPC Geeks with the hope of increasing the amount of leads coming into the business. With a fixed cost per conversion target and monthly budget, we had to find ways to generate more leads without breaking the bank.
“PPC Geeks have been instrumental in allowing us to meet those goals”
The no jargon & straight forward approach of PPC Geeks has been a refreshing change for our ongoing Google Ads campaigns. Their excellent work, useful pointers & guidance has delivered us great results from word go!”
~ Rachel Rawsthorne – Director.
The Challenge
They have clients across the UK coming to their specialist team for kit building design and manufacture as well as livestock equipment and machinery.
The Impact
R.E. Buildings started working with PPC Geeks with the hope of increasing the amount of leads coming into the business.
The Outcome
Their excellent work, useful pointers & guidance has delivered us great results from the word go!
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The Brief:
R.E Buildings, established in 1989, is a leading provider of specialist steel framed agricultural buildings, equipment and machinery.
R.E. Buildings started working with PPC Geeks with the hope of increasing the amount of leads coming into the business. With a fixed cost per conversion target and monthly budget, we had to find ways to generate more leads without breaking the bank.
Short-Term Results:
Conversions Up
CPA Down
142%
Conversions Up
71%
CPA Down
42%
Conversion Rate Up
59%
Cost per Click Down
Long-Term Results:
Conversion Rate Up
Cost per Click Down
How We Did It:
Restructured the account to achieve the all important keyword > ad > landing page relevance.
Liaised with the client to focus budget on their most important services/products.
Created highly relevant ads with fresh calls to action and a focus on USPs.
Worked to improve the Search Lost IS (rank) statistic.
Used a variety of different bid strategies.
Added hundreds of negative keywords to weed out unnecessary ad clicks.
The R.E. Buildings:
Established in 1989, R.E. Buildings is a family-run business with more than 40 employees working from a purpose-built workshop and head office in Lancaster. They have clients across the UK coming to their specialist team for kit building design and manufacture as well as livestock equipment and machinery.
About R.E. Buildings:
Established in 1989, R.E. Buildings is a family-run business with more than 40 employees working from a purpose-built workshop and head office in Lancaster. They have clients across the UK coming to their specialist team for kit building design and manufacture as well as livestock equipment and machinery.
Quotes from the Client:
“The no jargon & straight forward approach of PPC Geeks has been a refreshing change for our ongoing Google Ads campaigns. Their excellent work, useful pointers & guidance has delivered us great results from word go!”
~ Rachel Rawsthorne – Director.
About R.E. Buildings
Established in 1989, R.E. Buildings is a family-run business with more than 40 employees working from a purpose-built workshop and head office in Lancaster. They have clients across the UK coming to their specialist team for kit building design and manufacture as well as livestock equipment and machinery.
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Quotes from
R.E. Buildings
“The no jargon & straight forward approach of PPC Geeks has been a refreshing change for our ongoing Google Ads campaigns. Their excellent work, useful pointers & guidance has delivered us great results from word go!”
~ Rachel Rawsthorne – Director.
Quotes from
PPC Geeks
“This account required quite a bit of restructuring at first, with overlapping ad groups, a lack of Ad Extensions and out-of-date ads quite prominent. This was all changed and replaced with the PPC Geeks best practice structure, a raft of extensions and improved ads that has seen the account consistently provide more Conversions per month than ever before, at a lower CPA.
– PPC Geeks Team
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