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Re Buildings

R.E. Buildings: Conversions Up 142%

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The Brief:

R.E Buildings, established in 1989, is a leading provider of specialist steel framed agricultural buildings, equipment and machinery.

R.E. Buildings started working with PPC Geeks with the hope of increasing the amount of leads coming into the business. With a fixed cost per conversion target and monthly budget, we had to find ways to generate more leads without breaking the bank.

home banner 2 - Re Buildings

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Conversions Up

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CPA Down

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Conversion Rate Up

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Cost per Click Down

“The no jargon & straight forward approach of PPC Geeks has been a refreshing change for our ongoing Google Ads campaigns.
Their excellent work, useful pointers & guidance has delivered us great results from the word go!”

“This account required quite a bit of restructuring at first, with overlapping ad groups, a lack of Ad Extensions and out-of-date ads quite prominent. This was all changed and replaced with the PPC Geeks best practice structure, a raft of extensions and improved ads that has seen the account consistently provide more Conversions per month than ever before, at a lower CPA.”

Conversions Up: 142%

Conversion Rate Up: 42%

CPA Down: 71%

Cost per Click Down: 59%

Company Bio:

Established in 1989, R.E. Buildings is a family-run business with more than 40 employees working from a purpose-built workshop and head office in Lancaster. They have clients across the UK coming to their specialist team for kit building design and manufacture as well as livestock equipment and machinery.

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How we did it:

Restructured the account to achieve the all important keyword > ad > landing page relevance.

Liaised with the client to focus budget on their most important services/products.

Created highly relevant ads with fresh calls to action and a focus on USPs.

Worked to improve the Search Lost IS (rank) statistic.

Used a variety of different bid strategies.

Added hundreds of negative keywords to weed out unnecessary ad clicks.

"The no jargon & straight forward approach of PPC Geeks has been a refreshing change for our ongoing Google Ads campaigns. Their excellent work, useful pointers & guidance has delivered us great results from word go!”

Rachel Rawsthorne circle - Re Buildings

~ Rachel Rawsthorne - Director.

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