S3i Group
PPC Success Stories
S3i Group Achieves 51.67% ROAS Increase with Smarter PPC Management
"Working with PPC Geeks has completely transformed how we view our advertising spend."
“For the first time in years, we feel confident in the numbers and can make smarter business decisions.”
The Challenge
S3i’s PPC account had been reporting purchases multiple times for over a year, skewing data and leading bidding algorithms astray. This meant performance reports weren’t accurate, and budget allocation decisions were misinformed.
In addition, their campaigns lacked proper product segmentation. This left a large portion of the product catalogue underfunded, preventing high-value products from reaching their sales potential.
The overall result was wasted spend, missed opportunities, and unreliable data — making it difficult for the business to confidently scale.
The Impact
Within the first three months, S3i’s ad spend was reduced by almost 30%, helping them invest more efficiently.
Despite lower spend, revenue rose by 6.32% year-on-year, showing immediate improvements in profitability.
Most importantly, ROAS increased by 51.67%, giving the business confidence that campaigns were finally working in their favour.
The Outcome
Over several months, S3i gained a reliable and scalable PPC structure with accurate tracking, segmentation, and reporting.
Product campaigns were better balanced, ensuring that underperforming products received fair exposure and more sales opportunities.
The improved efficiency provided long-term cost savings while maximising profitability and growth potential.
Book Your Free
Consultation
Simply book your free 30 min call with our PPC
experts and we will discuss with you on how to get
better results from your PPC marketing!
Book Your Free
PPC Audit
Do you already know that your PPC accounts need
improvement? If so book in now for your free PPC
audit, we will show you how to get better results!
Will Your Brand be our next happy Pay per Click Ads client ?
The Brief
The Brief:
S3i approached PPC Geeks with the need for a more reliable and profitable paid advertising strategy. Their account had been struggling with misreported conversions, leaving them unable to trust performance figures. The business wanted clear insights into ROI while ensuring their full product range was represented fairly across campaigns. The brief was to optimise spend, improve profitability, and rebuild trust in data accuracy. Our aim was to create an account structure capable of scaling efficiently and delivering sustained revenue growth.
The Results
Short-Term Results:
Within the first three months, S3i’s ad spend was reduced by almost 30%, helping them invest more efficiently.
30%
REDUCTION IN AD SPEND
6.32%
INCREASE IN REVENUE
51.67%
INCREASE IN ROAS
Long-Term Results:
Despite lower spend, revenue rose by 6.32% year-on-year, showing immediate improvements in profitability.
Most importantly, ROAS increased by 51.67%, giving the business confidence that campaigns were finally working in their favour.
How We Did It
How We Did It:
Corrected sales and revenue tracking as well as fixed Consent Mode which was set to grant permissions by default.
Reviewed Performance Max campaign product performance and split out 'underperforming' products into their own campaign to provide them more budget.
Implemented 'Lead Gen' conversions in the account which was previously only tracking sales based conversions.
About S3i Group
Founded in 2000, S3i Group is a respected UK retailer specialising in stainless steel wire ropes, fittings, trellis systems, balustrades, and related hardware. The company has become a trusted supplier across diverse industries, including construction, architecture, marine, and DIY.
With a strong focus on product quality and customer satisfaction, S3i has built long-standing relationships with both trade and consumer clients. Their online store offers one of the UK’s most comprehensive ranges in their sector, with solutions for large-scale projects and personal use alike.
Backed by over two decades of experience, S3i continues to innovate in its product offering while expanding its digital presence.
Do you want better PPC results?
This is what your brand's journey could look like
Book your free consultation with Dan one of our resident PPC experts. Dan will help you drive better results with world-class Google Ads PPC Management
We generated an average of 10.1x ROAS for our ecommerce clients.
consultation
precise execution
and continuous optimisation
transparent reporting
and dedicated support
and
sustainable growth
to reach your full potential
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
S3i Group
“Working with PPC Geeks has completely transformed how we view our advertising spend. For the first time in years, we feel confident in the numbers and can make smarter business decisions.”
“The improvements in efficiency and profitability speak for themselves. Our campaigns are finally working for us, not against us.”
Quotes from
PPC Geeks
“At PPC Geeks, our goal was to strip away the noise and give S3i Group a clean, trustworthy foundation for growth. By fixing tracking, restructuring campaigns, and aligning strategy to business goals, we were able to deliver results that truly reflect the value of their products.”
See More of the PPC Geeks Case Studies
IT Bay
Saw a 65% increase in revenue over 6 months
Just Go
Had a 921% Increase in
CTR
Books2Door
Saw a 33% Increase of Conversion Rate
Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
