St Stephens Books
PPC Success Stories
St Stephens Books: Sales & Revenue up by 85%
St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service.
In just the first month our Pay Per Click Experts were able to increase spending by 51%, improve ROAS by 22%, increase Sales & Revenue by 85% and consult on CRO!
If your e-commerce store could do with a fresh set of eyes to uncover how it can be improved you should book in for your 100% Free Pay Per Click Audit Today!
"PPC Geeks have been instrumental in allowing us to meet those goals"
I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"
~ Burak, Digital Marketing Manager
The Challenge
The client necessitated swift action on their account, necessitating light management to enhance performance simultaneously with our onboarding process.
The Impact
In the initial four weeks, we completely revamped the client's tracking system, ensuring accurate measurement of user interactions and conversions.
The Outcome
“We have definitely seen massive growth in the sales on our website”
“Conversion rate is up 44.69% MoM”
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The Brief
The Brief:
St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service. St. Stephen’s product ranges from all-time classics to the latest must-have books. Browse their collections, guaranteed extraordinary value, superb customer service and discover something new today. Perfect for all of your little bookworms!
The Results
Short-Term Results:
During onboarding we saw the potential for an immediate improvement just by setting up effective conversion tracking and switching the bidding strategy to use conversion focused smart bidding. The previous use of manual CPC was capped by Google Ads Grants policy to a maximum of $2/click, so by focusing on conversions and using smart bidding we were able to massively increase their spend and sign-ups before refining their performance through campaign restructuring, best practice settings, new ad copy and an in-depth search query review.
51% MoM
Spend: Up
85.82% MoM
Sales/Revenue: Up
22.66% MoM
ROAS: Up
44.69% MoM
Conversion rate is up
Long-Term Results:
Over 6 months of management, we consistently made optimal use of the Google Ads Grant while at the same time balancing advertising for multiple events, as well as consistent and successful advertising of the core support services to young people in need.
How We Did It
How We Did It:
Granular campaign expansion (USA)
Dedicated campaign level remarking and RLSAs
50% traffic split experiments on bidding strategies
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
SKAGs (Single keyword ad groups)
Continual ad copy A.B testing
The Journey to Success
St Stephens Books:
“We have definitely seen massive growth in the sales on our website”
“Conversion rate is up 44.69% MoM”
About St Stephens Books
About St Stephens Books:
In just the first month our Pay Per Click Experts were able to increase spending by 51%, improve ROAS by 22%, increase Sales & Revenue by 85% and consult on CRO!
Quotes from the Client
Quotes from the Client:
I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"
~ Burak, Digital Marketing Manager
About St Stephens Books
St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service. St. Stephen’s product ranges from all-time classics to the latest must-have books. Browse their collections, guaranteed extraordinary value, superb customer service and discover something new today. Perfect for all of your little bookworms!
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
St Stephens Books
I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"
~ Burak, Digital Marketing Manager
Quotes from
PPC Geeks
If your e-commerce store could do with a fresh set of eyes to uncover how it can be improved you should book in for your 100% Free Pay Per Click Audit Today!
- PPC Geeks Team
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I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
