SWUK – 90 Day Review – March – 2019
PPC Success Stories
SWUK - 90 Day Review - March - 2019: Conversions up 471%
SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. With over 30 years experience dealing with construction companies installing composite steel floor decks. They are a Midlands based, family run business which originally started out as installation only, steel decking and shear stud welding company. Having experienced rapid growth in demand over the years, we are now able to offer a complete composite Flooring package.
As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!
Our team of PPC Experts managed to slash their CPAs by 84%, increase conversions by 471% and improve their conversion rate by 340%! Utterly amazing results in such a short period of time!
If you want to take your business to the next level - you should get your Free Pay Per Click Audit today!
"PPC Geeks have been instrumental in allowing us to meet those goals"
"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"
The Challenge
SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services.
The Impact
As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!
The Outcome
Our team of PPC Experts managed to slash their CPAs by 84%, increase conversions by 471% and improve their conversion rate by 340%! Utterly amazing results in such a short period of time!
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The Brief
The Brief:
SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. With over 30 years experience dealing with construction companies installing composite steel floor decks. They are a Midlands based, family run business which originally started out as installation only, steel decking and shear stud welding company. Having experienced rapid growth in demand over the years, we are now able to offer a complete composite Flooring package.
As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!
The Results
Short-Term Results:
SPEND DOWN
CLICKS UP
9%
SPEND DOWN
29%
CLICKS UP
30%
AVERAGE CPC DOWN
471%
CONVERSIONS UP
Long-Term Results:
AVERAGE CPC DOWN
CONVERSIONS UP
How We Did It
How We Did It:
Granular UK campaign expansion
50% traffic split experiments and bidding strategies tests
SKAGs (Single keyword ad groups)
Dedicated product level remarking and RLSAs
Ongoing focused granular optimsations (demographics/TOD/DOW/GEO etc)
Continual ad copy A.B testing
The Journey to Success
The SWUK :
"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"
About SWUK
About SWUK:
Quotes from the Client
Quotes from the Client:
"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"
About SWUK
SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. They can supply and fit the full range of Metfloor Steel Decking including MF55, MF60 & MF80 and more. SWUK have built up a world class reputation as the go to experts of all steel decking and welding services. The PPC Geeks have been able to help amplify their stand out brand to new customers across the UK.
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Quotes from
SWUK
"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"
Quotes from
PPC Geeks
"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"
- PPC Geeks Team
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I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
