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SWUK – 90 Day Review – March – 2019

SWUK - 90 Day Review - March - 2019: Conversions up 471%

Google Ads (Search, Display, Retargeting) 

The Brief:

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. With over 30 years experience dealing with construction companies installing composite steel floor decks. They are a Midlands based, family run business which originally started out as installation only, steel decking and shear stud welding company. Having experienced rapid growth in demand over the years, we are now able to offer a complete composite Flooring package.

As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!

Our team of PPC Experts managed to slash their CPAs by 84%, increase conversions by 471% and improve their conversion rate by 340%! Utterly amazing results in such a short period of time!

If you want to take your business to the next level - you should get your Free Pay Per Click Audit today!

Food Brand NDA


Spend Down


Clicks Up


Average CPC Down


Conversions Up


Cost Per Conversion Down


Conversion Rate Up

“Conversions Up 471% Year Over Year”
“Cost Per Conversion Down 84% Year Over Year”

Spend: Down 9% YoY

Clicks: Up 29% YoY

Average CPC: Down 30% YoY

Cost Per Conversion: Down 84% YoY

Conversions: Up 471% YoY

Conversion Rate: Up 340% YoY

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. They can supply and fit the full range of Metfloor Steel Decking including MF55, MF60 & MF80 and more. SWUK have built up a world class reputation as the go to experts of all steel decking and welding services. The PPC Geeks have been able to help amplify their stand out brand to new customers across the UK.


How we did it:

Granular UK campaign expansion

50% traffic split experiments and bidding strategies tests

SKAGs (Single keyword ad groups)

Dedicated product level remarking and RLSAs

Ongoing focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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