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SWUK – 90 Day Review – March – 2019

SWUK - 90 Day Review - March - 2019: Conversions up 471%

Google Ads (Search, Display, Retargeting) 

The Brief:

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. With over 30 years experience dealing with construction companies installing composite steel floor decks. They are a Midlands based, family run business which originally started out as installation only, steel decking and shear stud welding company. Having experienced rapid growth in demand over the years, we are now able to offer a complete composite Flooring package.

As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!

Our team of PPC Experts managed to slash their CPAs by 84%, increase conversions by 471% and improve their conversion rate by 340%! Utterly amazing results in such a short period of time!

If you want to take your business to the next level - you should get your Free Pay Per Click Audit today!

PPC Banner


Spend Down


Clicks Up


Average CPC Down


Conversions Up


Cost Per Conversion Down


Conversion Rate Up

“Conversions Up 471% Year Over Year”
“Cost Per Conversion Down 84% Year Over Year”

Spend: Down 9% YoY

Clicks: Up 29% YoY

Average CPC: Down 30% YoY

Cost Per Conversion: Down 84% YoY

Conversions: Up 471% YoY

Conversion Rate: Up 340% YoY

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. They can supply and fit the full range of Metfloor Steel Decking including MF55, MF60 & MF80 and more. SWUK have built up a world class reputation as the go to experts of all steel decking and welding services. The PPC Geeks have been able to help amplify their stand out brand to new customers across the UK.


How we did it:

Granular UK campaign expansion

50% traffic split experiments and bidding strategies tests

SKAGs (Single keyword ad groups)

Dedicated product level remarking and RLSAs

Ongoing focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

See More of the PPC Geeks Case Studies

Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

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