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SWUK – 90 Day Review – March – 2019

PPC Success Stories

SWUK - 90 Day Review - March - 2019: Conversions up 471%

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. With over 30 years experience dealing with construction companies installing composite steel floor decks. They are a Midlands based, family run business which originally started out as installation only, steel decking and shear stud welding company. Having experienced rapid growth in demand over the years, we are now able to offer a complete composite Flooring package.

As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!

Our team of PPC Experts managed to slash their CPAs by 84%, increase conversions by 471% and improve their conversion rate by 340%! Utterly amazing results in such a short period of time!

If you want to take your business to the next level - you should get your Free Pay Per Click Audit today!

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"PPC Geeks have been instrumental in allowing us to meet those goals"

"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"

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The Challenge

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services.

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The Impact

As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!

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The Outcome

Our team of PPC Experts managed to slash their CPAs by 84%, increase conversions by 471% and improve their conversion rate by 340%! Utterly amazing results in such a short period of time!

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The Brief

The Brief:

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. With over 30 years experience dealing with construction companies installing composite steel floor decks. They are a Midlands based, family run business which originally started out as installation only, steel decking and shear stud welding company. Having experienced rapid growth in demand over the years, we are now able to offer a complete composite Flooring package.

As such SWUK wanted a PPC partner that could help lift their account to the next level by reducing their CPCs, increasing conversions and conversion rates!

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The Results

Short-Term Results:

SPEND DOWN
CLICKS UP

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9%

SPEND DOWN

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29%

CLICKS UP

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30%

AVERAGE CPC DOWN

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471%

CONVERSIONS UP

Long-Term Results:

AVERAGE CPC DOWN
CONVERSIONS UP

How We Did It

How We Did It:

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Granular UK campaign expansion

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50% traffic split experiments and bidding strategies tests

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SKAGs (Single keyword ad groups)

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Dedicated product level remarking and RLSAs

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Ongoing focused granular optimsations (demographics/TOD/DOW/GEO etc)

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Continual ad copy A.B testing

The Journey to Success

The SWUK :

"Conversions Up 471% Year Over Year"

"Cost Per Conversion Down 84% Year Over Year"

About SWUK

About SWUK:

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. They can supply and fit the full range of Metfloor Steel Decking including MF55, MF60 & MF80 and more. SWUK have built up a world class reputation as the go to experts of all steel decking and welding services. The PPC Geeks have been able to help amplify their stand out brand to new customers across the UK.
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Quotes from the Client

Quotes from the Client:

"Conversions Up 471% Year Over Year"

"Cost Per Conversion Down 84% Year Over Year"

About SWUK

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. They can supply and fit the full range of Metfloor Steel Decking including MF55, MF60 & MF80 and more. SWUK have built up a world class reputation as the go to experts of all steel decking and welding services. The PPC Geeks have been able to help amplify their stand out brand to new customers across the UK.

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Quotes from
SWUK

"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"

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Quotes from
PPC Geeks

"Conversions Up 471% Year Over Year"
"Cost Per Conversion Down 84% Year Over Year"

- PPC Geeks Team

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