SWUK – 90 Day Review – March – 2019

SWUK - 90 Day Review - March - 2019

“Conversions Up 471% Year Over Year”

“Cost Per Conversion Down 84% Year Over Year”

Spend: Down 9% YoY

Clicks: Up 29% YoY

Average CPC: Down 30% YoY

Cost Per Conversion: Down 84% YoY

Conversions: Up 471% YoY

Conversion Rate: Up 340% YoY

SWUK are understandably the UK's first choice for your Steel Decking Supply, Installation and Shear Stud Welding Services. They can supply and fit the full range of Metfloor Steel Decking including MF55, MF60 & MF80 and more. SWUK have built up a world class reputation as the go to experts of all steel decking and welding services. The PPC Geeks have been able to help amplify their stand out brand to new customers across the UK.


How we did it:

Granular UK campaign expansion

50% traffic split experiments and bidding strategies tests

SKAGs (Single keyword ad groups)

Dedicated product level remarking and RLSAs

Ongoing focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

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