Talk home calling cards
PPC Success Stories
Talk Home Calling Cards - Sales Up 81%
Communication is a global affair, with thousands of international phone calls made every day from the UK. With multiple ways to make an international call, paid calling cards are still very popular and attract a huge demand. Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.
Being one of the most competitive offerings in the market, Talk Home wanted to make sure they increased revenue month on month, as well as increasing the volume of sign ups to their rechargeable card product, to generate a higher lifetime customer value.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"The increase in revenue and attention to detail has been great from PPC Geeks."
~ Valeria Zhukova, Digital Marketing Manager.
The Challenge
Being one of the most competitive offerings in the market
The Impact
Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.
The Outcome
As well as tasking us with improving the account, the client also wanted us to drive month on month revenue growth, which is no easy task!
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The Brief
The Brief:
Communication is a global affair, with thousands of international phone calls made every day from the UK. With multiple ways to make an international call, paid calling cards are still very popular and attract a huge demand. Talk Home have been a leader in the paid calling card market for a number of years, but wanted to get better visibility and sales through their Google Ads account.
Being one of the most competitive offerings in the market, Talk Home wanted to make sure they increased revenue month on month, as well as increasing the volume of sign ups to their rechargeable card product, to generate a higher lifetime customer value.
The Results
Short-Term Results:
Revenue up
Cost per sale down
81%
Revenue up
15%
Cost per sale down
21%
Conversions up
221%
Conversion rate up
Long-Term Results:
Conversions up
Conversion rate up
How We Did It
How We Did It:
Creation of a new display marketing campaign
Focus on their top performing markets
Use of SKAGs for high volume keywords
Tailored bid modifiers based on location demographics
Intelligent competitor advertising
Significant increase in negative keyword usage
The Journey to Success
Talk Home Calling:
"PPC Geeks do their best and are attentive, flexible, always available and hear the client."
About Talk Home Calling
About Talk Home Calling:
Quotes from the Client
Quotes from the Client:
"The increase in revenue and attention to detail has been great from PPC Geeks."
~ Valeria Zhukova, Digital Marketing Manager.
About Talk Home Calling
Talk Home Calling Cards are an international calling card supplier based in the UK, offering low priced calling cards for hundreds of destinations.
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Quotes from
Talk Home
"The increase in revenue and attention to detail has been great from PPC Geeks."
~ Valeria Zhukova, Digital Marketing Manager.
Quotes from
PPC Geeks
Internal quote on results: As well as tasking us with improving the account, the client also wanted us to drive month on month revenue growth, which is no easy task!
In the first 3 months, we achieved consistent revenue growth, nearly doubling their income vs the previous 3 months.
In addition to this, we made sure their monthly spend was far more efficient, seeing a significant reduction in their cost per sale.
With sales up 81% and the cost per sale down 15%, its clear we made a significant impact to results and ensured Talk Home were able to grow their Google Ads presence.
- PPC Geeks Team
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