Techniheat Plant Services
PPC Success Stories
Techniheat Plant Services: Ad Spend Growth of 150%
Techniheat Plant Services, with over 40 years’ experience and 500+ regular clients, are the North West’s go-to commercial heating engineers. Previously reliant on Yellow Pages and local print ads, they had no experience with online marketing and struggled with irrelevant domestic traffic. They needed to attract high-value commercial leads within Greater Manchester while avoiding wasted spend on unqualified enquiries. With no tracking in place and a complex call handling process that deterred prospects, understanding lead quality and conversion was impossible. PPC Geeks were brought in to deliver a targeted, measurable strategy that aligned digital performance with real commercial outcomes.
"PPC Geeks continue to identify gaps in our marketing and have introduced us to smarter marketing techniques."
"PPC Geeks continue to identify gaps in our marketing and have introduced us to smarter marketing techniques that have put us ahead of the competition. Our phone rings more than any other company I know in our industry. A big thank you to PPC Geeks – especially Chris – for helping us get there."
Steve Roberts, Founder & Managing Director, Techniheat Plant Services Limited
The Challenge
- Relied on Yellow Pages and local print advertising, with no prior experience in online marketing.
- Most search traffic was for domestic boiler services – not relevant to their commercial offering.
- Needed to generate more qualified leads for high-value commercial contracts.
- Required strict geotargeting to avoid irrelevant leads from outside the Greater Manchester area.
- Lacked tracking data and had no system in place to assess lead quality or sales conversion.
- Call handling processes were unintentionally discouraging prospects by being too demanding upfront.
The Impact
-
Identified that over 90% of Yell.com leads were irrelevant, reducing wasted ad spend almost immediately.
-
Enabled accurate tracking of lead-to-sale performance and cost-per-acquisition.
-
Supported agile campaigns in response to regulatory changes and new service launches.
The Outcome
-
Delivered consistently profitable leads over a 10-year partnership, supporting sustainable growth.
-
Captured both emergency and long-term contracts during major industry shake-ups, including British Gas’s exit.
-
Scaled ad spend by 150% over the years, adapting to seasonal demand and market shifts.
Book Your Free
Consultation
Simply book your free 30 min call with our PPC
experts and we will discuss with you on how to get
better results from your PPC marketing!
Book Your Free
PPC Audit
Do you already know that your PPC accounts need
improvement? If so book in now for your free PPC
audit, we will show you how to get better results!
Will Your Brand be our next happy Pay per Click Ads client ?
The Brief
The Brief:
Techniheat Plant Services are trusted commercial heating engineers in the North West, with over 40 years’ experience and a strong base of 500+ regular clients. Struggling with irrelevant traffic, no digital presence, and outdated advertising, they needed to generate high-quality commercial leads within Greater Manchester. PPC Geeks delivered a targeted, data-driven strategy that cut wasted spend, improved lead tracking, and aligned marketing with real commercial growth.
The Results
Short-Term Results:
In the short term, PPC Geeks quickly identified that over 90% of Techniheat’s Yell.com leads were irrelevant, significantly reducing wasted ad spend. We implemented tracking to measure lead-to-sale performance and understand true acquisition costs, while supporting agile campaigns in response to regulatory changes and new service launches.
Long-Term Results:
Over the long term, our partnership delivered consistently profitable leads for more than a decade, helping Techniheat scale sustainably. We enabled the business to win both emergency and long-term contracts during industry disruptions, such as British Gas’s exit, and grew ad spend by 150%—adapting to seasonal shifts and market demand.
How We Did It
How We Did It:
Created dedicated, conversion-focused landing pages for key services like commercial boiler repairs, installations, and maintenance contracts.
Set up tightly geotargeted PPC campaigns focused on high-value sectors (e.g. schools, hotels, industrial premises).
Segmented ads by service area, including air conditioning, oil heating, and building management systems.
Adjusted budgets seasonally to match demand patterns – with a focus on urgent repair work in winter and servicing during summer.
Implemented full call tracking to evaluate lead quality and identify breakdowns in the sales process.
Helped the team uncover a major issue: calls were being lost due to over-complicated questioning at the quote stage.
Ran targeted campaigns in new areas when engineer capacity allowed, supporting flexible expansion.
Responded rapidly to market changes – e.g., capturing new leads after British Gas withdrew from commercial services.
The Journey to Success
Techniheat Plant Services:
"PPC Geeks continue to identify gaps in our marketing and have introduced us to smarter marketing techniques that have put us ahead of the competition. Our phone rings more than any other company I know in our industry. A big thank you to PPC Geeks – especially Chris – for helping us get there."
About Techniheat Plant
About Techniheat Plant Services:
With over 40 years' experience and more than 500 regular commercial customers, Techniheat Plant Services are the leading brand for commercial and industrial heating engineers for Manchester and the North West.
Quotes from the Client
Quotes from the Client:
“PPC Geeks continue to identify gaps in our marketing and have introduced us to smarter marketing techniques that have put us ahead of the competition. Our phone rings more than any other company I know in our industry. A big thank you to PPC Geeks – especially Chris – for helping us get there.”
~ Steve Roberts, Founder & Managing Director, Techniheat Plant Services Limited
About Techniheat Plant Services
With over 40 years experience and more than 500 regular commercial customers, Techniheat Plant Services are the leading brand for commercial and industrial heating engineers for Manchester and the North West.
Do you want better PPC results?
This is what your brand's journey could look like
Book your free consultation with Dan one of our resident PPC experts. Dan will help you drive better results with world-class Google Ads PPC Management
We generated an average of 10.1x ROAS for our ecommerce clients.
consultation
precise execution
and continuous optimisation
transparent reporting
and dedicated support
and
sustainable growth
to reach your full potential
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
Techniheat Plant
“PPC Geeks continue to identify gaps in our marketing and have introduced us to smarter marketing techniques that have put us ahead of the competition. Our phone rings more than any other company I know in our industry. A big thank you to PPC Geeks – especially Chris – for helping us get there.”
- Steve Roberts, Founder & Managing Director, Techniheat Plant Services Limited
Quotes from
PPC Geeks
“Working with Techniheat Plant Services has been a masterclass in the power of smart, data-led marketing. By shifting from outdated channels to tightly targeted, high-converting PPC campaigns, we helped transform their digital performance and fuelled long-term growth in a highly competitive space. It’s been a privilege to support such a forward-thinking team in unlocking their full commercial potential.”
- PPC Geeks Team
See More of the PPC Geeks Case Studies
IT Bay
Saw a 65% increase in revenue over 6 months
Just Go
Had a 921% Increase in
CTR
Books2Door
Saw a 33% Increase of Conversion Rate
Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
