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The Webinar Vet

The Webinar Vet: CPAs 57% Below Target

Google Ads (Search, Display, Retargeting) 

The Brief:

The Webinar Vet was set up in 2010 by Anthony Chadwick (BVSC CertVD MRCVS), with the express wish of making veterinary education easier, more accessible and affordable for vets like you who have very busy lives.

As a small animal vet for over 20 years, Anthony experienced first-hand the problems of travelling around to CPD meetings after a hard day's work. He knew there had to be a better and more efficient way to deliver CPD that would save vets time and money - The Webinar Vet was born.

The Webinar Vet had strict CPA targets so the PPC Geeks expert Pay Per Click team totally rebuilt the account to bring them in line with the ambitious CPA targets that had been set out. As such CPAs in no time were 57% below target, the account was now targeting multiple countries with dedicated audience message match with much higher engagement rates and returns!

If you want to see better results from your lead generation PPC campaigns you should talk with our PPC Experts today!

Food Brand NDA


Results For KPIs


Location Targeting


Click Through Rate



“Chris and his team are excellent”
“CPA 57% Below Target”

Results For KPIs: Well Above Target

Location Targeting: Multiple Countries (Global Strategy)

Click Through Rate: Well Above Average

Remarketing: Advanced Audience Message Match With High Engagement & Returns

One of the most respected and exciting veterinary CPD (continual professional development) specialists in the industry. The Webinar Vet have are leaders in providing vets with veterinary CPD. No travelling to gain your CPD. No expenses for food, travel or accommodation. No time away from practice. The Webinar Vet has been able to seamlessly marry the use of cutting edge technology to provide the perfect arena for Vets from across the globe.

The Webinar Vet

How we did it:

Granular campaign build extending across the UK & Worldwide

SKAGs (Single Keyword Ad Groups)

50% traffic split experiments on bidding strategies

Account rebuild in line with company growth goals

Conversion Rate Optimisation (CRO)

Dedicated campaign level remarketing and RLSAs

Ongoing ROAS focused granular optimsations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

"“Chris and his team are excellent. They have not only helped us with PPC but also our tracking and analytics. In an industry where chancers abound it is good to do business with an honest, holistic digital expert, thank you for this!"

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~ Anthony Chadwick, Founder & Managing Director

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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