UK Ecommerce Brand
PPC Success Stories
ROAS Increased from 5.37 to 8.56 While Reducing Spend by 33%
A UK-based ecommerce retailer approached PPC Geeks seeking greater profitability from Meta. While purchases were being generated, return on ad spend was inconsistent and budget allocation lacked focus. The brand ran frequent promotional activity and seasonal sales campaigns. Efficiency during peak periods was critical.
Previous campaigns spread budget across too many segments, diluting performance. Creative fatigue during key sales windows reduced conversion efficiency. The account was driving activity, but not always profitable activity.
Our goal was to increase ROAS while maintaining purchase volume. Through structural refinement and disciplined creative testing, we improved return while reducing overall spend. Performance became more predictable, scalable, and commercially aligned.
“The improvement in ROAS gave us far greater confidence in scaling Meta."
"It felt controlled and commercially aligned.”
~ UK Ecommerce Brand
The Challenge
- ROAS fluctuated across campaigns
- Budget was distributed across underperforming segments
- Creative fatigue during promotions reduced efficiency
- Optimisation prioritised volume over profitability
The Impact
Within three months, average ROAS increased from 5.37 to 8.56. Spend reduced from £13,411.30 to £8,940.77 while maintaining purchase volume. Purchase value increased to £76,504.90.
The Outcome
Sustained profitability improved account stability. Campaign segmentation ensured revenue-driving activity received prioritised budget. The business achieved stronger purchase density across fewer impressions, reducing inefficiency long term.
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The Brief
The Brief:
The ecommerce brand wanted improved return on ad spend. They needed to maintain purchase volume while reducing wasted spend. Seasonal campaigns required consistent efficiency. Creative fatigue had to be addressed proactively. Profitability needed to become the primary optimisation metric.
The Challenge:
Previous Meta structure lacked segmentation clarity. Budget was not consistently following profit signals. Creative refresh cadence was insufficient during competitive periods.
The Results
Short-Term Results:
Within three months, average ROAS increased from 5.37 to 8.56. Spend reduced from £13,411.30 to £8,940.77 while maintaining purchase volume. Purchase value increased to £76,504.90.
8.56%
INCREASE IN AVERAGE ROAS
33.33%
DECREASE IN SPEND
SUSTAINED PROFITABILITY
STRONGER PURCHASE DENSITY
Long-Term Results:
Sustained profitability improved account stability. Campaign segmentation ensured revenue-driving activity received prioritised budget. The business achieved stronger purchase density across fewer impressions, reducing inefficiency long term.
How We Did It
How We Did It:
Segmented campaigns to isolate true revenue drivers
Combined single image ads with catalogue formats
Implemented structured creative refresh cycles
Shifted optimisation focus toward profitable conversion value
Tightened budget allocation controls
What made the difference?
Catalogue ads paired with strong single image creative outperformed standalone formats. Budget followed profit, not activity. Creative refresh prevented fatigue during peak trading.
About UK Ecommerce Brand
This UK ecommerce retailer operates in a competitive consumer market with seasonal sales spikes. Meta plays a key role in direct response revenue generation. Promotional campaigns form a large part of their trading calendar. Efficient scaling during peak periods is essential. Profitability is prioritised alongside growth.
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
UK Ecommerce Brand
“Reducing spend while increasing return was exactly what we needed during a competitive sales period.”
Quotes from
PPC Geeks
“Profitability should guide Meta strategy. Once budget follows revenue signals rather than surface metrics, performance becomes significantly more predictable.”
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