PPC Success Stories
Conversions up 51% and Conversion Value up 32% Year-on-Year
UK Flat Roofing started to work with us after our audit highlighted some areas of concern about tracking accuracy and budget inefficiency. Phase 1 was to get the foundations established by overhauling tracking as well as diving into their shopping feed to ensure best practice. Phase 2 has been to increase conversions in those evergreen product lines whilst testing new approaches to expand reach in new areas.
“Starting with PPC Geeks over a year ago was an excellent investment for our company!”
“We chose them for their transparency, impressive work ethic, friendliness, and they’ve exceeded our expectations. Our PPC performance has massively improved, with impressive ROAS growth.
Mark and the team behind the scenes always go above and beyond in monitoring our account, ensuring we’re always in the loop and answering any questions we may have both PPC and business related. We would highly recommend them to anyone looking to really boost their PPC!”
The Challenge
As part of our free audit process, we determined that there were a large number of products which were returning <1x ROAS which required optimisation and segmentation to improve the results. As well as this, we worked on the structure of the account, adding Search which wasn’t previously running to ensure all avenues of traffic are represented
The Impact
- 36% increase in ROAS over the first 3 months
- 160% increase in conversion rate in the first 3 months
The Outcome
- 147% increase in purchases over the first 6 months
- 90% increase in revenue over the first 6 months
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The Brief:
UK Flat Roofing started to work with us after our audit highlighted some areas of concern about tracking accuracy and budget inefficiency. Phase 1 was to get the foundations established by overhauling tracking as well as diving into their shopping feed to ensure best practice. Phase 2 has been to increase conversions in those evergreen product lines whilst testing new approaches to expand reach in new areas.
Short-Term Results:
Very quickly we had taken the new account from strength to strength. Within the first three months, we had increased ROI substantially. Hitting 500% ROI by the second month.
160%
increase in conversion rate in the first 3 months
36%
increase in ROAS over the first 3 months
90%
increase in revenue over the first 6 months
147%
increase in purchases over the first 6 months
Long-Term Results:
UK Flat Roofing has been our client for 12 months now and we have consulted on many aspects including landing pages and creating new campaigns that complement their expansion plans.
How We Did It:
Used Google’s advanced AI bidding strategies to help us deliver the best results for the client’s budget
Redistributed spend across campaigns that were driving purchases and revenue
Optimised existing Performance Max campaigns with improved product segmentation to drive conversion volume across best selling items
Updated audience signals across the account to optimise campaigns to show to the most apposite traffic
Implemented highly relevant ad copy and keywords segmented by product category
Reviewed and implemented Google best practice conversion tracking across the account
UK Flat Roofing:
As part of our free audit process, we determined that there were a large number of products which were returning <1x ROAS which required optimisation and segmentation to improve the results. As well as this, we worked on the structure of the account, adding Search which wasn’t previously running to ensure all avenues of traffic are represented
About UK Flat Roofing:
UKFR Roofing & Insulation was formed in 2014 as a small business supplying flat roof materials. Due to their customer service & pricing, their business has expanded over the years to now include many more product ranges. From a family run business, UK Flat Roofing is now one of the largest roofing and insulation specialists in the UK, well known for leading the way in green roofing systems and environmentally friendly options. Primarily a business-to-business provider with plenty of years experience in both the construction trade and retail.
Quotes from the Client:
“Starting with PPC Geeks over a year ago was an excellent investment for our company! We chose them for their transparency, impressive work ethic, friendliness, and they’ve exceeded our expectations. Our PPC performance has massively improved, with impressive ROAS growth.
Mark and the team behind the scenes always go above and beyond in monitoring our account, ensuring we’re always in the loop and answering any questions we may have both PPC and business related. We would highly recommend them to anyone looking to really boost their PPC!”
UK Flat Roofing
UKFR Roofing & Insulation was formed in 2014 as a small business supplying flat roof materials. Due to their customer service & pricing, their business has expanded over the years to now include many more product ranges. From a family run business, UK Flat Roofing is now one of the largest roofing and insulation specialists in the UK, well known for leading the way in green roofing systems and environmentally friendly options. Primarily a business-to-business provider with plenty of years experience in both the construction trade and retail.
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
UK Flat Roofing
“Starting with PPC Geeks over a year ago was an excellent investment for our company! We chose them for their transparency, impressive work ethic, friendliness, and they’ve exceeded our expectations. Our PPC performance has massively improved, with impressive ROAS growth.
Mark and the team behind the scenes always go above and beyond in monitoring our account, ensuring we’re always in the loop and answering any questions we may have both PPC and business related. We would highly recommend them to anyone looking to really boost their PPC!”
Quotes from
PPC Geeks
UK Flat Roofing know their business! From top products to smart pricing, to what makes excellent customer service and who their competitors are. Our initial agreed strategy was to ensure best practice was followed in their feed, on their site and in their Google Ads. When a reliable and accurate baseline was established, we sought to grow, trialling new products, responding to seasonality, and maximising their evergreen products and brands. We reduced wasted spend by reducing the spurious click traffic. Conversion rate has increased, as has the Click Through Rate. A double digit ROAS is up 22% since we took over. A genuine pleasure to work with the team… long may it continue!”
– PPC Geeks Team
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I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
