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Whisky Online – 107% Lead Increase & Long Term Growth

PPC Success Stories

107% Lead Increase & Long Term Growth

As a team of seasoned digital marketing experts with over 20 years of experience, we take pride in the success stories we’ve crafted for our clients. Let us share with you how PPC Geeks transformed Whisky Online’s PPC results and propelled their online presence to new heights.

With our strategic approach and unrivalled expertise in pay-per-click (PPC) management, we orchestrated a tailored campaign that captivated their audience. Through meticulous keyword research, compelling ad copy, and refined targeting, we harnessed the power of PPC to drive targeted traffic and boost Whisky Online’s conversion rates.

Witness the remarkable impact of PPC Geeks and see how our collaboration with Whisky Online redefined their digital marketing success.

“PPC Geeks have been instrumental in allowing us to meet those goals”

“Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”

~ Harrison Ormerod – Director

The Challenge

Whisky Online’s previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.

The Impact

Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.

The Outcome

Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.

  • 25% CPC DOWN
  • 50% CPA DOWN
  • 17% CTR UP
  • 107% CONVERSION VOLUME UP

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The Brief:

Whisky Online are a two fold business, offering high quality whisky auctions as well as a varied and well priced whisky shop. To compete in a very high pressure market, they use Google Ads to advertise their auction service.

Their previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.

All Bamboo

Short-Term Results:

Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.

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25%

CPC DOWN

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50%

CPA DOWN

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17%

CTR UP

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107%

CONVERSION VOLUME UP

Long-Term Results:

Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.

How We Did It:

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Reduced the cost per lead

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Removed high cost, irrelevant search terms

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Supported creation of new landing pages

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Created more engaging ad copy

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Creation of Single Keyword Ad Groups for top converting keywords

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Dedicated product data support for Google Shopping

Whisky Online:

The longest journey starts with the first step and your brand’s success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand’s goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.

About Whisky Online:

Formed in 1990, Whisky Online began as a retailer, specialising in a mix of current releases but also with a heavy emphasis on older and rarer bottlings.

Now the auction side of the business flourishes well and serves as an indicator of the new direction the industry is taking.

whisky-online

Quotes from the Client:

“PPC Geeks delivers successful PPC campaigns that lead to constant and considerable growth in our company.”

“Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”

~ Harrison Ormerod – Director

About Whisky Online

Formed in 1990, Whisky Online began as a retailer, specialising in a mix of current releases but also with a heavy emphasis on older and rarer bottlings.

Now the auction side of the business flourishes well and serves as an indicator of the new direction the industry is taking.

Do you want better PPC results?

This is what your brand’s journey could look like

strategic
consultation
precise execution
and continuous optimisation
tangible results backed by
transparent reporting
and dedicated support
achieve profitable
and
sustainable growth
to reach your full potential

Quotes from
Whisky Online

“PPC Geeks delivers successful PPC campaigns that lead to constant and considerable growth in our company.”

“Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”

~ Harrison Ormerod – Director

Quotes from
PPC Geeks

“Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too. Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.”

– PPC Geeks Team

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