Whisky Online | 107% Lead Increase & Long Term Growth
PPC Success Stories
107% Lead Increase & Long Term Growth
As a team of seasoned digital marketing experts with over 20 years of experience, we take pride in the success stories we've crafted for our clients. Let us share with you how PPC Geeks transformed Whisky Online's PPC results and propelled their online presence to new heights.
With our strategic approach and unrivalled expertise in pay-per-click (PPC) management, we orchestrated a tailored campaign that captivated their audience. Through meticulous keyword research, compelling ad copy, and refined targeting, we harnessed the power of PPC to drive targeted traffic and boost Whisky Online's conversion rates.
Witness the remarkable impact of PPC Geeks and see how our collaboration with Whisky Online redefined their digital marketing success.
"PPC Geeks have been instrumental in allowing us to meet those goals"
"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”
~ Harrison Ormerod - Director
The Challenge
Whisky Online's previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.
The Impact
Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.
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The Brief
The Brief:
Whisky Online are a two fold business, offering high quality whisky auctions as well as a varied and well priced whisky shop. To compete in a very high pressure market, they use Google Ads to advertise their auction service.
Their previous results had been good, but plateaued over time. Our main objective was to scale the auction and valuation side of their business, with a later project being given to do the same with the whisky shop.
The Results
Short-Term Results:
Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too.
25%
CPC DOWN
50%
CPA DOWN
17%
CTR UP
107%
CONVERSION VOLUME UP
Long-Term Results:
Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.
How We Did It
How We Did It:
Reduced the cost per lead
Removed high cost, irrelevant search terms
Supported creation of new landing pages
Created more engaging ad copy
Creation of Single Keyword Ad Groups for top converting keywords
Dedicated product data support for Google Shopping
The Journey to Success
Whisky Online:
The longest journey starts with the first step and your brand's success is no different. This is why we start every conversation by auditing your accounts. This allows us to work out if we can help you reach your brand's goals. Our audits are free and you are under no obligation to use us to fix any issues we might find. We believe in your success.
About Whisky Online
About Whisky Online:
Formed in 1990, Whisky Online began as a retailer, specialising in a mix of current releases but also with a heavy emphasis on older and rarer bottlings.
Now the auction side of the business flourishes well and serves as an indicator of the new direction the industry is taking.
Quotes from the Client
Quotes from the Client:
“PPC Geeks delivers successful PPC campaigns that lead to constant and considerable growth in our company.”
"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”
~ Harrison Ormerod - Director
About Whisky Online
Formed in 1990, Whisky Online began as a retailer, specialising in a mix of current releases but also with a heavy emphasis on older and rarer bottlings.
Now the auction side of the business flourishes well and serves as an indicator of the new direction the industry is taking.
Do you want better PPC results?
This is what your brand's journey could look like
Book your free consultation with Ste one of our resident PPC experts. Ste will help you drive better results with world-class Google Ads PPC Management
In the first six months of 2022, we generated an average of 10.1x ROAS for our ecommerce clients.
£1.5 million
in Google Ads each month
10x ROAS
for our eComm clients in Q1 & Q2 of 2022
Our Google Ads audits have helped improve PPC results for over 150 brands and counting. Each audit is packed with custom advice on how to make your PPC spend work harder to generate more revenue and higher ROAS.
Quotes from
Whisky Online
“PPC Geeks delivers successful PPC campaigns that lead to constant and considerable growth in our company.”
"Their team is always willing to work and ready to take your ideas on board. They never have any complaints.”
~ Harrison Ormerod - Director
Quotes from
PPC Geeks
“Since starting our work with Whisky Online, we have grown both the lead generation side of the business and initiated a new set of shopping campaigns to increase whisky sales too. Our work has seen consistent improvements over time, with monthly budgets doubling as they continued to see strong returns.”
- PPC Geeks Team
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Transformative. Tailored. Results-Oriented
Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
