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Xyla Digital Therapies Paid Search PPC Case Studies

PPC Success Stories

Google Ads (Search and Display)

Xyla Digital Therapies' is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.

Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results."

~ Freya Saunders-Martin

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The Challenge

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The Impact

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The Outcome

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The Brief

The Brief:

Xyla Digital Therapies are a trusted partner to the NHS as well as to the private sector and higher education. Offering a pioneering service improving the accessibility, affordability and effectiveness of psychological therapies, to support patient mental health.
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The Results

Short-Term Results:

Xyla Digital Therapies’ is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.

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45%

INCREASE IN CONVERSIONS

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24%

INCREASE IN CONVERSION RATE

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30%

INCREASE IN CONVERSIONS

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-22%

DECREASE IN COST PER LEAD

Long-Term Results:

Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.

How We Did It

How We Did It:

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Complete conversion tracking setup

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Brand new, from the ground up account build

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Service focused Search campaigns

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Ongoing Lead focused market segment optimisations

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Ad copy experiments and continual A/B testing

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Regular comprehensive reviews of search data

The Journey to Success

The Xyla Digital Therapies:

Xyla Digital Therapies' is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.

Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.

About Xyla Digital

About Xyla Digital:

Xyla Digital Therapies are a trusted partner to the NHS as well as to the private sector and higher education. Offering a pioneering service improving the accessibility, affordability and effectiveness of psychological therapies, to support patient mental health.
xyla

Quotes from the Client

Quotes from the Client:

"Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results."

~ Freya Saunders-Martin

About Xyla Digital Therapies

Xyla Digital Therapies are a trusted partner to the NHS as well as to the private sector and higher education. Offering a pioneering service improving the accessibility, affordability and effectiveness of psychological therapies, to support patient mental health.

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Quotes from
Xyla Digital

"Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results."

~ Freya Saunders-Martin

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Quotes from
PPC Geeks

"Xyla Digital came to us with no experience of PPC previously, so we had the opportunity to build an account from the ground up. Initially we tested a few different avenues users might use to reach this kind of business in terms of keyword phrasing. Then, with the data gathered we focused the budget into the best performing areas while excluding any potential areas of wasted spend. We were also able to implement Smart Bidding to maximise the number of customer leads within a profitable CPA."

- PPC Geeks Team

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I've been really impressed with the project management throughout.

We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.

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