Xyla Digital Therapies Paid Search PPC Case Studies
PPC Success Stories
Google Ads (Search and Display)
Xyla Digital Therapies' is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.
Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.
"PPC Geeks have been instrumental in allowing us to meet those goals"
Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results."
~ Freya Saunders-Martin
The Challenge
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The Impact
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The Outcome
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The Brief
The Brief:
The Results
Short-Term Results:
Xyla Digital Therapies’ is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.
45%
INCREASE IN CONVERSIONS
24%
INCREASE IN CONVERSION RATE
30%
INCREASE IN CONVERSIONS
-22%
DECREASE IN COST PER LEAD
Long-Term Results:
Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.
How We Did It
How We Did It:
Complete conversion tracking setup
Brand new, from the ground up account build
Service focused Search campaigns
Ongoing Lead focused market segment optimisations
Ad copy experiments and continual A/B testing
Regular comprehensive reviews of search data
The Journey to Success
The Xyla Digital Therapies:
Xyla Digital Therapies' is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.
Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.
About Xyla Digital
About Xyla Digital:
Quotes from the Client
Quotes from the Client:
"Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results."
~ Freya Saunders-Martin
About Xyla Digital Therapies
Xyla Digital Therapies are a trusted partner to the NHS as well as to the private sector and higher education. Offering a pioneering service improving the accessibility, affordability and effectiveness of psychological therapies, to support patient mental health.
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Quotes from
Xyla Digital
"Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results."
~ Freya Saunders-Martin
Quotes from
PPC Geeks
"Xyla Digital came to us with no experience of PPC previously, so we had the opportunity to build an account from the ground up. Initially we tested a few different avenues users might use to reach this kind of business in terms of keyword phrasing. Then, with the data gathered we focused the budget into the best performing areas while excluding any potential areas of wasted spend. We were also able to implement Smart Bidding to maximise the number of customer leads within a profitable CPA.
- PPC Geeks Team
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