“Xyla Digital came to us with no experience of PPC previously, so we had the opportunity to build an account from the ground up. Initially we tested a few different avenues users might use to reach this kind of business in terms of keyword phrasing. Then, with the data gathered we focused the budget into the best performing areas while excluding any potential areas of wasted spend. We were also able to implement Smart Bidding to maximise the number of customer leads within a profitable CPA.”