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Xyla Digital Therapies Paid Search PPC Case Studies

Xyla Digital Therapies:

Google Ads (Search and Display) 

The Brief:

Xyla Digital Therapies’ is one of the fastest growing mental health services in the UK, providing an extensive range of psychological therapies over the last 30 years.

Xyla Digital Therapies had no previous experience with Google Ads and engaged PPC Geeks to help them attract new mental health practitioners and drive a consistent stream of leads for new candidates.

PPC Banner

0%

increase in conversions

"45% increase in conversions was achieved in month 1 and 30% increase in conversions in month 2"

0%

increase in conversion rate

0%

increase in conversions

"45% increase in conversions was achieved in month 1 and 30% increase in conversions in month 2"

0%

decrease in cost per lead

“Xyla Digital came to us with no experience of PPC previously, so we had the opportunity to build an account from the ground up. Initially we tested a few different avenues users might use to reach this kind of business in terms of keyword phrasing. Then, with the data gathered we focused the budget into the best performing areas while excluding any potential areas of wasted spend. We were also able to implement Smart Bidding to maximise the number of customer leads within a profitable CPA.”

Increase in conversions: 45%

"45% increase in conversions was achieved in month 1 and 30% increase in conversions in month 2"

Increase in conversions: 30%

"45% increase in conversions was achieved in month 1 and 30% increase in conversions in month 2"

Increase in conversion rate: 24%

Decrease in cost per lead: 22%

Company Bio:

Xyla Digital Therapies are a trusted partner to the NHS as well as to the private sector and higher education. Offering a pioneering service improving the accessibility, affordability and effectiveness of psychological therapies, to support patient mental health.

Xyla Digital Therapies

How we did it:

Complete conversion tracking setup

Brand new, from the ground up account build

Service focused Search campaigns

Ongoing Lead focused market segment optimisations

Ad copy experiments and continual A/B testing

Regular comprehensive reviews of search data

"Having not used Google Ads before, working with PPCGeeks allowed us to harness a new lead generation channel. The volume of our leads and quality have been significantly better than what we expected. PPCGeeks are reliable and deliver great results.”

~ Freya Saunders-Martin

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Managing Director, Books2Door

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