Dan T
PPC Director
Having worked on hundreds of Google Ads accounts over 15+ years there is possibly no industry vertical that I haven't helped my clients achieve success in. We are 100% results focused and look to leverage big data modelling where possible to find insights that matter.
Will your company be our next happy PPC client ?
Dan T, PPC Director
Here at PPC Geeks we blend cutting edge methodology, AI and human experience to produce high ROAS accounts that will give you the competitive edge against your competition. We are constantly testing our approach, builds, strategy and much more, If you want better results from PPC advertising you have come to the right place. I have been lucky enough to have experience with a very wide variety of companies including some of the largest corporate brands such as Allianz, BAE, Avaya and lomart but I have also worked at the other scale with countless SME's.
Superpower
The Super power I would like the most is the ability to fly, mainly so I wouldn't have to spend so much time in airports waiting for planes
Claim to fame
My old primary school friends dad went to school with Rowan Atkinson (aka Mr Bean)
Brew making skills
Pretty poor, maybe a 5 out of 10, but that doesn't stop me. Tea or coffee anyone?
I have hit my mid life crisis early and have embarked on completing as many sprint triathlons as I can (the mind is more eager than the body)
The Chimp Paradox by Dr Steve Peters - trying to understand the human condition never ceases to amaze me
Shawshank Redemption - just a true classic, no huge budget special effects, focus on a great story, heart ache, friendship and the happy ending. I just love it!
Dan T, PPC Director
My favourite thing to do when I'm not in work:
Getting out and about on the mountain bike exploring the Lake District, training and exploring new places
My favourite sports team
Liverpool Football Club - okay don't hate me. It's taken us a long time to win something!
My favourite drink
Water (it would have been Disaronno and orange a few month ago, but the triathion training is in full swing)
My specialist subject
Cars of the 1990's, Ford Escorts, Vauxhall Nova's, Subaru Impreza's reminds me of being young, getting my licence and fantasising over Autotrader (yes the paper version - how times have changed)
Recent Blogs from Dan
PPC News April 2021 – PPC Geeks Monthly Update
PPC News April 2021: In this month’s review, we examine the latest updates from the…
Best PPC Agency in Manchester PPC Geeks
Table of contents Best PPC Agency in Manchester – The Stats Don’t Lie The Number…
Google Ads First-Party Cookie to Go Live Via Your Global Site Tag in Europe
Table of contents Why The Change to Google Ads Cookies? What Does This Mean for…
Google Ads Exams: Dan Trotter has Passed All Google Ads Exams and is Fully Certified for 2021-2022
Table of contents What Does it Mean to be Google Ads Certified? The Importance of…
March 2021 PPC News – PPC Geeks Monthly Updates
Table of contents LinkedIn Ads Tutorial: How to Create Your First LinkedIn Campaign PPC Geeks…
What Are Conversion Attribution Models in Google Ads
Table of contents Conversion Attribution Model: Last-Click Conversion Attribution Model: First-Click Conversion Attribution Model: Linear…
Paid Media Recap – February 2021
Table of contents Google Ads Paid Media February 2021 Phrase Match Keywords are Now Default…
Monthly Pay Per Click News Roundup – PPC Geeks – February 2021
Table of contents Give your Business the Advantage with YouTube Advertising Gmail Ads and Their…
Give Your Business the Advantage with YouTube Advertising
Table of contents Where videos in Google results appear YouTube Videos are more likely to…
Monthly News Roundup – PPC Geeks – January 2021
Table of contents Whatsapp Adds New Shopping Button E-Commerce Wins Over COVID Expected CTR and…
WhatsApp adds new shopping button
Table of contents WhatsApp Shopping in Carts How to use WhatsApp Carts: Step by step…
E-Commerce Wins Over COVID
Table of contents A New Era of E-Commerce Google Shopping Bing Facebook Shopify Pinterest Boost…
PPC News December 2020 – PPC Geeks Monthly Updates
Table of contents How Remarketing Works in PPC & Why It Should Be Used Google…
PPC News November 2020 – PPC Geeks Monthly Updates
Table of contents Presenting the New Google Analytics TrustPilot Ads: How and Does TrustPilot Impact…
9 Tips For A Successful Christmas PPC Campaign 2020
Table of contents Preparation, Planning and Communication Are Key For Xmas 2020 PPC Planning! Stock…
How to Stop Google Ads from Overspending Your Budget
Table of contents How Do Google Ads Budgets Work? Choosing Your Bid Your Google Ads…
Conversion Attribution Models in Google Ads
Table of contents There are several Conversion Attribution Models Think Football Team ‘Assists’ When Deciding…
Facebook Ads: Facebook’s Official Affidavit Threatening to Switch Off Instagram and Facebook Across Europe Over EU Data Regulations
Facebook Ads: Facebook’s Official Affidavit Threatening to Switch Off Instagram and Facebook Across Europe Over…
Black Friday PPC Planning 2020
Table of contents Create Specific Black Friday Campaigns Update Shopping Ads With Your Black Friday…
PPC Geeks Proud to be Named a Top UK PPC Agency by Clutch
Top UK PPC Agency is quite the accolade and here at PPC Geeks, we know…
Google Shopping Actions What You Need To Know
Hello it’s Chris here, I’m one of the Directors here at PPC Geeks, have you…
32 Marketing Blogs You Need to Follow Today
Woosh! Did you hear that? That was the sound of the marketing world, flying past…
What is Google Display Network? And Will It Work?
We’re all familiar with banner ads on web pages and ads before YouTube videos. How…
Advertising Online – Types of Ads and Will They Work for Your Business?
Without advertising, how is anyone ever going to know that your business even exists? Why…
GDPR Compliance Checklist: Is Your Website Compliant?
With Halloween upon us, let us help you avoid a website GDPR nightmare. General Data…
13 Ways to Get More Traffic to Your Company Website
13 Ways to Get More Traffic to Your Company Website It’s one thing to get…
How to Increase Profit: 9 Tips for Your Business
How to Increase Profit: 9 Tips for Your Business Of course, you want to increase…
Does Google AdWords Work and Is It Worth It?
Does Google Ads (Previously AdWords) Work and Is It Worth It? If you’re reading this,…
Build the Perfect PPC Landing Page: Best Practice & Examples
How To Build the Perfect Google Ads PPC Landing Page: Best Practice and Examples No…
What’s New in Google AdWords? What You Might Have Missed
If you’re struggling to keep up with AdWord’s latest changes, this post is for you….
Underused AdWords Features: What You’re Missing Out On
AdWords is complex, ever-changing and sometimes even confusing. We’re all guilty of finding our ‘comfy…
Bing PPC vs. Google AdWords: Which is Best for You?
So you want to get in on the PPC action but don’t know where to…
Google AdWords Cost: How Much Will it Cost You?
So you’re thinking about setting up an AdWords account but you’re not sure how much…
How to Write Calls to Action (CTAs) for AdWords
Reviewing your AdWords calls to action or adding in some news ones? Good move. Effective…
Stuck in a Digital Marketing Rut? 4 Ideas to Kick Start Your Campaigns
You’ve been putting a lot of effort into your digital marketing for a while now….
How to Set Up AdWords Conversion Tracking Today
Your campaign is up and running. You’re getting impressions and clicks and feeling great! ?…
5 Advanced Tips For Better Shopping Campaigns
In the US, 56% of Google PPC budget is spend on shopping. Yes. I know….
Your Easy Guide to Better AdWords Budget Strategies
Budgeting is key to any successful AdWords campaigns. All businesses exist to make money and…
3 Free AdWords Training Courses for Beginners
Heard of AdWords but aren’t sure where to start? Without the budget to put into…
How to Build a Profitable PPC Campaign with Unit Economics
Whether you’ve heard of unit economics or not, it’s time to listen up. Unit economics…
AdWords Attribution Changes 2018: What You Need to Know
The word is out – apparently Google will stop supporting last click attribution. We’re not…
PPC Agency or In-House: Which is Best?
So you’re looking at your AdWords account and know you need some help. Or maybe…
How to Improve your AdWords Performance: 6 Advanced Techniques to Try Today
So you’ve been working on your Google AdWords account but aren’t seeing the results you…
7 Essential Interview Questions for Your Next PPC Expert
Running successful and profitable PPC accounts is a skill. It’s also something that a lot…
