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Chris S
Client Director

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
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Chris S, Client Director

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency. Finding a real focus on Google Ads, for the last 5 years, that's been Chris's sole professional focus, building up two agencies and delivering exceptional results for clients.

Chris leads the Client Management and Business Strategy at Director level for our clients and has extensive experience managing teams delivering to major brands including New Look, Pets at Home, JJB and many more.

Image showing a rocket to illustrate PPC Geeks as Google Ads Expert
Superpower

Ability to be in two places at once would be nice, so I can always be where clients need me.

Grow Business
My claim to
fame

Starred in 2 school plays at Primary School. Missed career as an Actor clearly!

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Brew making
skills

That's what coffee shops are for.

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Not many people know about me
I've dislocated my shoulder 12 times.
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My favourite book
Changes all the time (I hate what's your favourite questions as hard to pick one) but seen as you've got a gun to my head recently it's Sapiens by Yuval Noah Harari and Factfullness by Hans Rosling.
Icon 3
My favourite film
Back to the Future 2.

Chris S, Client Director

My favourite thing to do when I'm not in work:
Not work! Being a dad, guitar, read and writing.

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My favourite sports team
Wigan Warriors Rugby League

My favourite drink
IPA, Rioja, Malbec (not at the same time, or at least not in the same glass)

My specialist subject
Exceeding client expectations. Critical thinking.

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Recent Blogs from Chris S

Shaun

PPC Geeks Pleased to be Named a Top Bing Advertising Company on Clutch

I am very proud to announce that PPC Geeks has been named a top Bing…

Author
February 27, 2023
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
What is ‘PPC’ in Digital Marketing?

10 Questions to Ask Your Existing PPC and eCommerce Agency

Table of contents Q1: Which Keywords Have Generated the Most Enquiries / Sales Over the…

Author
December 12, 2022
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

PPC Geeks celebrates commitment to living wage

Table of contents Dan Trotter, co-founder of PPC Geeks, said: Katherine Chapman, director at Living…

Author
October 14, 2022
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Gains Good Business Charter Accreditation

PPC Geeks Gains Good Business Charter Accreditation

Table of contents PPC Geeks: Deserving Recipient of the Good Business Charter Accreditation What is…

Author
August 3, 2022
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image showing Black Friday PPC Guide - PPC Geeks

Ultimate Guide to Dominating Black Friday PPC in 2021

Table of contents Ultimate Guide to Dominating Black Friday PPC in 2021 – Kate G…

Author
October 12, 2021
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Siobhain McConnell

Siobhain McConnell joins PPC Geeks as the new PPC Client Manager

Siobhain McConnell joins PPC Geeks as the new PPC Client Manager PPC Geeks is delighted…

Author
July 16, 2021
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
lockdown easing

Director’s Statement: How lockdown easing is changing the eCommerce landscape

To our valued and prospective clients, In the last few weeks and with lockdown easing,…

Author
April 22, 2021
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image showing a mobile phone on Google searching for Analytics - this blog goes into details on the all new Google Analytics

Presenting the New Google Analytics

Table of contents Presenting the New Google Analytics TrustPilot Ads: How and Does TrustPilot Impact…

Author
November 17, 2020
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
TrustPilot Ads: Image showing four hands holding each other - this is to show 'Trust' - if you run PPC ads you want to show your prospects 'social proof' - the best way to do this is to show Trustpilot in your ads

Trustpilot Ads: How & Does TrustPilot Impact Your Ads?

Table of contents How Does TrustPilot Impact Your Pay Per Click Ads? What is the…

Author
November 16, 2020
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image showing lady silhouette with her arm punching the air to show how getting your Digital Marketing Covid-19 Rebound Strategy will help your business

Covid-19 Rebound Strategy – Our 5 Step Free Guide

Table of contents 5 Steps to a Winning Covid-19 Rebound Strategy Be Prepared to Adapt…

Author
October 13, 2020
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image of Google Logo

Google adds new digital services taxes in the UK

Table of contents What Is The New Digital Services Tax & Why Is Google Increasing…

Author
September 16, 2020
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - 7 Best Marketing Strategies You Need to Try in 2019

7 Best Marketing Strategies You Need to Try in 2019

7 Best Marketing Strategies You Need to Try Marketing managers are spoilt for choice these…

Author
June 21, 2019
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - PPC Geeks Blog - Why is Advertising Important And Why You Can't Ignore It

Why Is Advertising Important? And Why You Can’t Ignore It

Does your business need advertising? You bet it does! Because you can’t get by with…

Author
March 1, 2019
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - The Best Marketing Campaigns of 2018 (And What to Expect Next Year)

The Best Marketing Campaigns of 2018 (And What to Expect Next Year)

Best Marketing Campaigns of 2018 Best Marketing Campaigns of 2018: we had a great 2018….

Author
December 17, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - Diversification Strategy – How to Diversify Your Business

Diversification Strategy – How to Diversify Your Business

How to Diversify Your Business? Find Out Here Today! How to Diversify Your Business: very…

Author
December 3, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - Why is Marketing Important 5 Reasons For Your Business

Why Is Marketing Important? 5 Reasons for Your Business

Why Is Marketing Important? Find Out Here Today! Why Is Marketing Important: no matter who…

Author
November 2, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - Christmas Marketing Strategies for Ecommerce Websites

Christmas Marketing Strategies for eCommerce Websites

Christmas Marketing Strategies for eCommerce Websites – Be Xmas Ready This Year! Christmas Marketing Strategies…

Author
October 29, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - How Effective is Google Ads Can it Work

How Effective is Google Ads? Can it Work?

How Effective is Google Ads – Here is Our Guide! How Effective is Google Ads:…

Author
October 10, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks - 8 Ways to Improve Your Click Through Rate (CTR)

8 Ways to Improve Your Click Through Rate (CTR)

8 Ways to Improve Your Google Ads (Previously AdWords) Click Through Rate (CTR) Ah, the…

Author
September 28, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Call To Action Improvement PPC Geeks Blog - Nail Your Call to Actions

Nail Your Call to Actions: Marketing Tip of the Month

Call To Action Improvement: We all know the importance of CTAs, right? They can be…

Author
September 17, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - 10 Essential Metrics You Need to be Tracking

PPC Audit – 10 Essential Metrics You Need to be Tracking

Google Ads PPC Audit: 10 Essential Metrics You Need to be Tracking One of the…

Author
August 24, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - AdWords vs AdWords Express

Google Ads vs Google Ads Express: What You Need to Know

Google Ads vs Google Ads Express: Google Ads vs Google Ads Express: Are PPC ads…

Author
August 2, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - AdWords Checkup Step 3

Google Ads Check Up: Step 3 – Keywords & Ads

Google Ads check up: So, you’ve completed step one and step two, where we’ve covered:…

Author
June 29, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - Customer Match

What is Customer Match and Why is it Good for Small Businesses?

Customer Match launched in 2015 and is the perfect way for small businesses to target…

Author
June 18, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
The PPC Geeks PPC Management Blog

What are Custom Intent Audiences in Google Ads?

At the tail end of 2017, Google added Custom Intent Audiences to Google Ads. Haven’t…

Author
April 17, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image showing Remarketing Lists for Search Ads

Using Remarketing Lists for Search Ads (RLSA): Everything You Need to Know

Remarketing Lists for Search Ads: Are you looking to up your Google Ads game?  …

Author
April 17, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog - Negative Keywords Lists for AdWords You Must Add Right Now

Negative Keywords Lists for Google Ads You Must Add Right Now

Negative Keywords Lists: Whether you’re in and out of your account adding negative keywords every…

Author
February 27, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Landing Page Optimisation

Back to Basics: Landing Site Best Practice to Generate Leads

    Search the web and you will find 5,920,000 results for designing a good…

Author
February 13, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Google AdWords

10 Ways You’re Still Wasting Money in AdWords

Google AdWords can get you in front of people who are searching for what you…

Author
January 30, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Tools

35 PPC Tools We Can’t Live Without in 2018

PPC Tools in 2018? It is necessary to know your tools as theF way we…

Author
January 9, 2018
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Common PPC Metrics

Common PPC metrics: Which are the best?

    Whether you’re new to AdWords or not, you’ll know that there are hundreds…

Author
December 19, 2017
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
p

Is Your AdWords Account Stagnating? Look at your Landing Pages

AdWords:So you’ve been running an AdWords account for a while, you’ve tinkered and changed and…

Author
November 27, 2017
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image showing you How to use Google Adwords

How to Use Google Adwords & How Does it Work?

How to use Google Adwords: Advertising online is one of the fastest ways to reach…

Author
November 7, 2017
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
Image showing PPC In-House

Running PPC In-House? 7 Ways You’re Wasting Money

PPC In-House? A large majority of business owners understand that you need to advertise to…

Author
October 17, 2017
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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