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Chris S
Client Director

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
chris profile single - Chris S

Will your company be our next happy PPC client ?

Chris S, Client Director

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency. Finding a real focus on Google Ads, for the last 5 years, that's been Chris's sole professional focus, building up two agencies and delivering exceptional results for clients.

Chris leads the Client Management and Business Strategy at Director level for our clients and has extensive experience managing teams delivering to major brands including New Look, Pets at Home, JJB and many more.

ppc expert - Chris S
Superpower

Ability to be in two places at once would be nice, so I can always be where clients need me.

grow business - Chris S
My claim to
fame

Starred in 2 school plays at Primary School. Missed career as an Actor clearly!

result - Chris S
Brew making
skills

That's what coffee shops are for.

lock icon - Chris S
Not many people know about me
I've dislocated my shoulder 12 times.
icon 2 - Chris S
My favourite book
Changes all the time (I hate what's your favourite questions as hard to pick one) but seen as you've got a gun to my head recently it's Sapiens by Yuval Noah Harari and Factfullness by Hans Rosling.
icon 3 - Chris S
My favourite film
Back to the Future 2.

Chris S, Client Director

My favourite thing to do when I'm not in work:
Not work! Being a dad, guitar, read and writing.

boy image - Chris S
section five image back m min - Chris S
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My favourite sports team
Wigan Warriors Rugby League

My favourite drink
IPA, Rioja, Malbec (not at the same time, or at least not in the same glass)

My specialist subject
Exceeding client expectations. Critical thinking.

section fourth image min - Chris S

Recent Blogs from Chris S

PPC Geeks Digital Marketing Covid 19 Rebound Strategy Oct 2020 - Chris S

Covid-19 Rebound Strategy – Our 5 Step Free Guide

Get Your Digital Marketing Covid-19 Rebound Strategy To say it’s been a turbulent year for…

Author
October 13, 2020
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Google Ads News Google Ads New UK Taxes Sept 2020 1024x672 - Chris S

Google adds new digital services taxes in the UK

Google Ads – Learn all about the new digital services taxes in the UK &…

Author
September 16, 2020
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog 7 Best Marketing Strategies You Need to Try in 2019 1024x1024 - Chris S

7 Best Marketing Strategies You Need to Try in 2019

Marketing managers are spoilt for choice these days. There are so many avenues you can…

Author
June 21, 2019
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog PPC Geeks Blog Why is Advertising Important And Why You Cant Ignore It 1024x1024 - Chris S

Why Is Advertising Important? And Why You Can’t Ignore It

Does your business need advertising? You bet it does! Because you can’t get by with…

Author
March 1, 2019
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog The Best Marketing Campaigns of 2018 And What to Expect Next Year 1024x683 - Chris S

The Best Marketing Campaigns of 2018 (And What to Expect Next Year)

We had a great 2018. How was it for you? Good? Good! As ever, throughout…

Author
December 17, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog Diversification Strategy – How to Diversify Your Business 1024x680 - Chris S

Diversification Strategy – How to Diversify Your Business

Very few businesses stick to their guns. The market is constantly changing, and the most…

Author
December 3, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog Why is Marketing Important 5 Reasons For Your Business 1024x1024 - Chris S

Why Is Marketing Important? 5 Reasons for Your Business

No matter who you are or what you do, if you’re running a business, you…

Author
November 2, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog Christmas Marketing Strategies for Ecommerce Websites 1024x683 - Chris S

Christmas Marketing Strategies for Ecommerce Websites

Shh. Do you hear that? That’s the sound of sleigh bells in the distance. via…

Author
October 29, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog How Effective is Google Ads Can it Work 1024x698 - Chris S

How Effective is Google Ads? Can it Work?

In a word, yes. But then as PPC experts we’re probably biased. I’m going to…

Author
October 10, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks 8 Ways to Improve Your Click Through Rate CTR 1024x1024 - Chris S

8 Ways to Improve Your AdWords Click Through Rate (CTR)

8 Ways to Improve Your Google Ads (Previously AdWords) Click Through Rate (CTR) Ah, the…

Author
September 28, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog Nail Your Call to Actions 1024x590 - Chris S

Marketing Tip of the Month: Nail Your Call to Actions

We all know the importance of CTAs, right? They can be the difference between a…

Author
September 17, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog 10 Essential Metrics You Need to be Tracking 1024x1024 - Chris S

PPC Audit – 10 Essential Metrics You Need to be Tracking

Google Ads PPC Audit: 10 Essential Metrics You Need to be Tracking One of the…

Author
August 24, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog AdWords vs AdWords Express 1024x683 - Chris S

AdWords vs AdWords Express: What You Need to Know

So, you’ve decided to enter the world of PPC advertising. Congratulations! You’re going to enjoy…

Author
August 2, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog AdWords Checkup Step 3 1024x683 - Chris S

AdWords Check Up: Step 3 – Keywords & Ads

So, you’ve completed step one and step two, where we’ve covered: The basicsAims, tracking, seasonality…

Author
June 29, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog Customer Match 1024x526 - Chris S

What is Customer Match and Why is it Good for Small Businesses?

Customer Match launched in 2015 and is the perfect way for small businesses to target…

Author
June 18, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
The PPC Geeks PPC Management Blog 13 1024x680 - Chris S

What are Custom Intent Audiences in AdWords?

At the tail end of 2017, Google added Custom Intent Audiences to AdWords. Haven’t heard…

Author
April 17, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
The PPC Geeks PPC Management Blog 04 1024x687 - Chris S

Using Remarketing Lists for Search Ads (RLSA): Everything You Need to Know

Looking to up your AdWords game? You don’t have to just rely on keywords anymore,…

Author
April 17, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Geeks Blog Negative Keywords Lists for AdWords You Must Add Right Now 1024x1024 - Chris S

Negative Keywords Lists for AdWords You Must Add Right Now

Whether you’re in and out of your account adding negative keywords every day or you’ve…

Author
February 27, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
p2 - Chris S

Back to Basics: Landing Page Best Practice to Generate Leads

    Search the web and you will find 5,920,000 results for designing a good…

Author
February 13, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
p3 - Chris S

10 Ways You’re Still Wasting Money in AdWords

    Arguably the best tool to get potential customers quickly; Google AdWords can get…

Author
January 30, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
PPC Tools - Chris S

35 PPC Tools We Can’t Live Without in 2018

The way we search is changing. And the way we advertise in search is changing…

Author
January 9, 2018
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
headway 537308 unsplash 1024x683 - Chris S

Common PPC metrics: Which are the best?

    Whether you’re new to AdWords or not, you’ll know that there are hundreds…

Author
December 19, 2017
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
p4 - Chris S

Is Your AdWords Account Stagnating? Look at your Landing Pages

So you’ve been running an AdWords account for a while, you’ve tinkered and changed and…

Author
November 27, 2017
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
p5 - Chris S

How to Use Google Adwords & How Does it Work?

Advertising online is one of the fastest ways to reach new audiences. Search engines are…

Author
November 7, 2017
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
p6 - Chris S

Running PPC In-House? 7 Ways You’re Wasting Money

A large majority of business owners understand that you need to advertise to get in…

Author
October 17, 2017
d838480a45b7dfccecf8797211bd2d8a?s=100&d=mm&r=g - Chris S
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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