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Mark Pearsall-Hewes
Client Manager

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute. 
Mark Pearsall-Hewes

Mark Pearsall Hewes, Client Manager

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute. 

I have been in the digital sector for several years working on small & medium U.K. accounts, as well as with large international clients.  Every day is different because every client is different & that’s why I love it. 

ppc-expert
Superpower

The ability to eat an impressive number of fig rolls in one sitting. Please don’t ask how many…no really…please don’t…

grow-business
My claim to fame

I was in a band with a now famous type who keeps deleting the name of our band from his Wikipedia page.  Not going to lie - this is completely understandable. 

result
Brew making
skills

9/10! As long as you like your Yorkshire Tea (other brands are available) strong. 

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Not many people know about me
I make amazing chocolate fudge brownies & play the bodhran (badly!)
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My favourite book
Fantastic Mr Fox by Roald Dahl
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My favourite film
It’s a Wonderful Life. Or Jaws. Or The Shining. Maybe Kung Fu Hustle…or Ferris Bueller’s Day Off.  You choose because I simply can’t.

Mark Pearsall Hewes, Client Manager

My favourite thing to do when I'm not in work:
Practicing some Shinrin-Yoku along with my dog, Ripley.

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My favourite sports team
Chelsea for football & St Helens for rugby league. 

My favourite drink
A crispy cold can of Dr Pepper.

My specialist subject
Always the music round at a pub quiz.

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Recent Blogs from Mark Hews

Amazon Sponsored Ads

Advertising Revenues are Expected to Grow 9% to $816 Billion in 2022

Table of contents Advertising Revenues are Expected to Grow to $816B Advertising Revenues are Expected…

Author
June 24, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
PPC Geeks shares this image of an office table with a cup of coffee, a notepad and a pen on top of it, signifying the start of a preparation. With Amazon Prime Day approaching, our PPC experts will discuss the best methods to prepare for this monumental event in this blog.

How to Protect Yourself From Google’s Desire to Profit From You

Table of contents Google and Third-Party Consultants Reduce Ad Spend Waste With PPC Geeks Grow…

Author
June 23, 2022
Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.
This snapshot of a Google search engine result is this blog's featured image. Here, our PPC specialists will be discussing How Long Does it Take for Google Ads to Work.

How to Reduce Wasted Ad Spend and Compete More Effectively

Table of contents Reduce Wasted Ad Spend: Focus on Conversions, Not Clicks Reduce Wasted Ad…

Author
June 21, 2022
Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.
Google Ads Optimisation Score

Why a 100% Optimisation Score is Not Ideal

Table of contents What is a Google Ads Optimisation Score? Why a 100% Optimisation Score…

Author
June 19, 2022
Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.
Google Ads Optimisation Score

PPC Geeks Selected as PromotionWorld’s Best PPC Management Company for June, 2022

Table of contents PPC Geeks: PromotionWorld’s Best PPC Management Company for June Why is PPC…

Author
June 13, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
This blog's featured image, provided by PPC Geeks, is of an individual fretting and appearing disturbed over a predicament. This represents the anguish of many all across the world, both entrepreneurs and the working class, as the Pandemic-eCommerce bubble has now collapsed.

The Pandemic-eCommerce Bubble Has Burst – Here’s Why

Table of contents The Pandemic-eCommerce Bubble: Increased Competition The Pandemic-eCommerce Bubble: Rising CPC Costs The…

Author
June 8, 2022
Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.
Amazon Advertising Solutions Recap

Amazon Advertisements: Amazon Advertising Strategies For 2022

Table of contents Amazon Advertisements: Supply Chain Issues Amazon Advertisements: Increasing PPC Costs Amazon Advertisements:…

Author
June 8, 2022
I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.
PPC Geeks shares this image of an office table with a cup of coffee, a notepad and a pen on top of it, signifying the start of a preparation. With Amazon Prime Day approaching, our PPC experts will discuss the best methods to prepare for this monumental event in this blog.

How to Prepare Your Ads for Amazon Prime Day

Table of contents Amazon Prime Day: Test Your Ads Ahead of Time Amazon Elite Day:…

Author
June 2, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
As this content is about PPC news March 2022 updates and all of the fresh PPC Geeks website pages we've revealed to everybody, a graphic of a personal journal is used as a symbol for all that the third month of this year has delivered us.

PPC News May 2022: Welcome to the PPC Geeks Monthly PPC Update

Table of contents Google Shares Further Insights Into Audience Signals & Their Impact On Performance…

Author
May 28, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
This is a snapshot of a top-notch performer on stage and this blog's main image. Our PPC specialists will explain what Google Ads Performance Max programs are and what benefits they provide in this article.

Google Ads Performance Max Campaigns

Table of contents What Are Performance Max Campaigns? What Are the Benefits of Performance Max?…

Author
May 24, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
As this content is about PPC news March 2022 updates and all of the fresh PPC Geeks website pages we've revealed to everybody, a graphic of a personal journal is used as a symbol for all that the third month of this year has delivered us.

PPC News April 2022: The PPC Geeks Monthly PPC Update

Table of contents Google Ads Job: WFH Account Manager PPC Geeks Enters the Top 10…

Author
May 15, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
This snapshot of a Google search engine result is this blog's featured image. Here, our PPC specialists will be discussing How Long Does it Take for Google Ads to Work.

How Long Does It Take For Google Ads to Work

Table of contents How Long Does It Take For Google Ads to Work? How Long…

Author
May 14, 2022
Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.
This graphic, which depicts a landmark suggesting probable future routes, represents a moment in the future when we will have to make a decision. PPC Geeks will outline The Future of Digital Marketing and the possibilities available to all brands when it comes to marketing platforms in this article.

The Future of Digital Marketing

Table of contents The Future of Digital Marketing: The Rise of Sustainable Marketing The Outlook…

Author
May 6, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Interruption Based Marketing

Google Shares Further Insights Into Audience Signals & Their Impact On Performance Max Campaigns.

Table of contents Audience Signals to be Used to ‘Jumpstart’ Performance Max Campaigns New Audience…

Author
May 4, 2022
I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.
As a Cost of Living Crisis have developed worldwide, this visual of a person with his head confined in a box acts as a symbol of people's circumstance. PPC Geeks examines the link between the recent cost of living crisis and unsuccessful advertising campaigns in this blog post, as well as how we could help you manage it.

Retail Sales Plummet as Cost of Living Crisis Puts Costly Marketing Mistakes into Context

Table of contents Drop in Online Sales Puts Wasteful Ad Spend into Context Time to…

Author
April 29, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Set up Google Shopping

How to Set Up Google Shopping

Table of contents What is Google Shopping? How to Start Google Shopping: Creating Your Product…

Author
April 23, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
This is a visual of Google's well-known logo, which acts as both a trademark and the theme of this article. Our PPC experts thought we'd go deeper into Google's new policy, Revised Conversions, which emphasizes using first-party data in the absence of third-party insights, as well as its potential ramifications for the marketing industry as a whole.

Everything You Need to Know About Revised Conversions

Table of contents What is Google Revised Conversions? How Does Google Revised Conversions Work? What…

Author
April 22, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Mobile Phone

Cookies To Cease: Understand How This May Impact Your PPC Campaigns

Table of contents Cookies to Cease and The New Privacy Landscape Cookies to Cease: The…

Author
April 22, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
This illustration of a working surface arrangement functions as a symbol of this article's key imagery. Here, PPC Geeks discusses How to set up Google Ads in this simple and thorough tutorial.

How to Set Up and ‘Do’ Google Ads

Table of contents How to Set Up Google Ads: Key Terms & Phrases You Need…

Author
April 22, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Google

Google Ushers In Short Titles for Product Ads

Table of contents Everything You Need to Know About Short Titles for Product Ads Where…

Author
April 21, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Amazon Sponsored Ads

Everything You Need to Know About Amazon Ads

Table of contents Upscale Your eCommerce Business with Amazon Ads Amazon Sponsored Product Ads Understanding…

Author
April 21, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
This graphic of a figure on the clouds throwing a fistbump in joy represents the entire PPC Geeks team as we proudly join the Top 10 PPC Agencies in the World List. This is a major honor and achievement for our entire team of PPC professionals and Google Ads consultants.

PPC Geeks Enters the Top 10 PPC Agencies in the World

Table of contents PPC Geeks: One Of The Top 10 Best PPC Agencies in the…

Author
April 11, 2022
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Enhanced Conversions

Enhanced Conversions Explained: What You Need to Understand

Table of contents What is Google Enhanced Conversions? How Does Google Enhanced Conversions Work? What…

Author
April 10, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
As we are currently hiring for our next Work From Home PPC Jobs specialist here at PPC Geeks, we are using a photograph that emphasizes the words Work From Home to maximize the interaction with future applicants and meet our next PPC Geeks team member.

Work From Home PPC Jobs: Work From Home PPC Expert Job Profile

Table of contents What Does This Work From Home PPC Job Entail? What Benefits Accompany…

Author
April 4, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
As this content is about PPC news March 2022 updates and all of the fresh PPC Geeks website pages we've revealed to everybody, a graphic of a personal journal is used as a symbol for all that the third month of this year has delivered us.

PPC News March 2022: Welcome to the PPC Geeks Monthly PPC Updates

Table of contents Microsoft Advertising Auto-Apply Recommendations Out of Beta 11 Best eCommerce PPC Agencies…

Author
April 1, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Cookies to End Image of a phone showing a Google search engine result, as this is what is included in a website's cookies data.

Cookies To End: Find Out How This May Impact Your Paid Search Campaigns

Table of contents Cookies to End and the Evolving Privacy Landscape Cookies to End: The…

Author
March 29, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing a mobile phone on Google searching for Analytics - this blog goes into details on the all new Google Analytics

Google Announces a Universal Analytics Sunset for July 2023 in Favour of Google Analytics 4

Table of contents Why Have Google Announced a Universal Analytics Sunset? When Will Google’s Universal…

Author
March 25, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing an iPhone screen with Titok loaded up on it, as this blog is a dedicated Guide to Marketing on TikTok

Guide to Marketing on TikTok: Shopify x TikTok

Table of contents Guide to Marketing on TikTok: How Can Your Shopify Business Market on…

Author
March 23, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
As this blog exposes you to Google Ads Enhanced Conversions and how PPC Geeks can assist you with all of the adjustments that come with this new system, this is an image of a Google headquarters.

Google Ads Enhanced Conversions: Google Introduces New Way to Track Offline Leads

Table of contents What Are Google Ads Enhanced Conversions How Do Google Ads’ Enhanced Conversions…

Author
March 22, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
The central picture for this piece is of an antique typewriter as o ur team of PPC veterans will lead you throughout Google Merchant Centre's freshest feature, Shortened Titles for Product Ads, and keep you up to date on the latest marketing trends, such as the launch of short titles for product ads.

Google Introduces Shortened Titles for Product Ads

Table of contents What Is Shortened Titles for Product Ads Where Will Shortened Titles for…

Author
March 22, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Amazon Advertising Solutions Recap

17 Best Amazon Ads Agencies 2022 (Sell More For Less)

Table of contents Who is the Best Amazon Ads Agency? PPC Geeks Ignite Visibility Power…

Author
March 17, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing clapperboard to signify this article is about Video advertising

17 Best Video Production Companies 2022 (Boost Your Brand)

Table of contents Who are the Best eCommerce PPC Agencies? BX Films Kyro SocialSEO Veracity…

Author
March 15, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing the upwards curve of and ecommerce store sales going up - aug - 2020

15 Best eCommerce Platforms 2022 (eCom Heaven)

Table of contents What is the Best eCommerce Platform? Absolute Web Brainvire Infotech Inc Rave…

Author
March 14, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Google AdWords

17 Best Google Ads Agencies 2022 (The Ultimate List)

Table of contents Who is the Best Google Ads Agency? PPC Geeks Black Propeller Disruptive…

Author
March 11, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Amazon Advertising Solutions Recap

Amazon Sponsored Display Ads: Amazon Advertising Solutions Recap

Table of contents Amazon Sponsored Display Ads: Grow Your eCommerce Business With Amazon Ads Amazon…

Author
March 9, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

15 Best PPC Ads Agencies

Table of contents Who are the Best PPC Ads Agencies? PPC Geeks KlientBoost Disruptive Advertising…

Author
March 6, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
As this blog is all about our Best Shopify Agencies list, an image of a laptop showing a Shopify account and managing it is included. What factors go into determining the top 20?

20 Best Shopify Agencies

Table of contents Who are the Best Shopify Agencies? Sunrise Integration Dotlogics MOBIKASA MTN Haus…

Author
March 4, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
As this blog is devoted to eCommerce PPC agencies, a person holding a bank card and laptop purchasing online is shown.

11 Best eCommerce PPC Agencies

Table of contents Who are the Best eCommerce PPC Agencies? PPC Geeks Loud Mouth Media…

Author
March 4, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing a dog with business glasses on working at a laptop - Google Ads vs Microsoft Ads – What are the key differences

Microsoft Advertising Auto-Apply Recommendations Out of Beta

Table of contents Why Do We Care About Microsoft Advertising Auto-Apply Recommendations? Five Types of…

Author
March 3, 2022
I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.
Image showing a Trophy to show that putting your Covid-19 plan in place will lead to your business winning

PPC News February 2022: Welcome to the PPC Geeks Monthly PPC Updates

Table of contents Google Topics the FLoC Killer – Federated Learning of Cohorts is Dead…

Author
March 2, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Why is accurate conversion tracking for Google Ads PPC so important

Google to Overhaul Ad Tracking on Android Devices

Table of contents What Does This Overhaul of Google Ad Tracking Mean for Android Users?…

Author
February 25, 2022
I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.
Amazon Advertising Solutions Recap

Amazon Advertising Solutions – Amazon Sponsored Display Ads

Table of contents What Are Amazon Sponsored Display Ads? Why Use Amazon Paid Display Ads?…

Author
February 22, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
PPC Geeks Blog - 13 Ways to Get More Traffic to Your Company Website

10 Best Web Designers 2022 (Get Ahead Of The Game)

Table of contents Who is the Best Web Design Agency? Creative Brand Design Web Choice…

Author
February 22, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing symbols used in Facebook website as this blog is all about our Best Facebook Ads Agencies list. What makes the top 13?

13 Best Facebook Ads Agencies 2022 (Grow Your Brand)

Table of contents Who is the Best Facebook Ads Agency? List of The Best Facebook…

Author
February 19, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing dashboard of Amazon Ads data

Amazon Advertising Solutions — Amazon Sponsored Brands

Table of contents What are Amazon Sponsored Brands? Why Use Amazon Sponsored Brands? Amazon Sponsored…

Author
February 16, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Image showing of a laptop with an influencer's social media account, as this blog is about marketing of an influencer's account. loaded on it.

15 Best Influencer Marketing Agencies 2022

Table of contents Who is the Best Influencer Marketing Company? The List of the Best…

Author
February 16, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

The Upcoming Google Ads Unified Advertiser Verification Programme

Table of contents Changes Made to Google’s Advertiser Verification Programme ‘About Your Business’ Section Verification…

Author
February 11, 2022
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
This graphic depicts one of the most common and effective forms of sponsored advertising. Our PPC Geeks specialists will walk you through comprehending Amazon Sponsored Products Ads, how they function, and what benefits they provide to merchandisers in this blog piece.

Amazon Advertising Solutions – Amazon Sponsored Products

Table of contents What Are Amazon Sponsored Products? Where Do Amazon Sponsored Products Appear? The…

Author
February 11, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
PPC Geeks professionals will explain exactly why Amazon Ads Revenue 2021 is so crucial, as well as what they did to grow their earnings by such a significant amount, in this blog. As an illustration of the importance of Amazon Ads Revenue last year, here's a picture of multiple blossoming plants.

Amazon Ads Revenue 2021: Amazon Netted $31 Billion From It’s Advertising Arm

Table of contents Amazon’s Ads Revenue, 2021, is Big and Expanding Rapidly Is Amazon’s Ads…

Author
February 9, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing an Apple iPhone with the new iOS14 Update screen

Facebook Metaverse Lost $10 Billion On Investments

Table of contents How Much Does Meta Spend on the Facebook Metaverse? Why is the…

Author
February 7, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC Geeks Has Been Named a 2022 Google Premier Partner

Table of contents 2022 Google Premier Partner Status 2022 Google Premier Partner: PPC Geeks Named…

Author
February 7, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing a lady holding a magnifying glass in front of her face to show this page is all about 'search' and search ads

Grow Your eCommerce Business With Amazon Ads

Table of contents What Are Amazon Ads? Benefits of Amazon Ads UK Amazon Ads: Amazon’s…

Author
February 4, 2022
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Smart Bidding Strategy Change

PPC Geeks are Regarded as One of The Best PPC Agencies in the UK

Table of contents The Best PPC Agencies in the UK: Top 5 Clutch – No.1…

Author
February 4, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Google Topics the FLoC Killer – Federated Learning of Cohorts is Dead

Table of contents Google Topics: Why Was FLoC so Vemenenelty Hated? What is Google Topics?…

Author
February 4, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC News January 2022: Welcome to the PPC Geeks Monthly PPC Updates

Table of contents New Improvements to Image Extensions Within Google Ads Why is Conversion Tracking…

Author
January 31, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Mark Pearsall-Hewes has Passed All Google Ads Assessment and is Fully Certified for 2022 through 2023

Everyone, please take a moment to celebrate one of our experts Mark Pearsall-Hewes as he…

Author
January 27, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Why is accurate conversion tracking for Google Ads PPC so important

Why is conversion tracking important? Learn why accurate conversion tracking for Google Ads PPC is so important?

Table of contents Accurate Return on Investment Optimisation of Best Performing Assets Google Artificial Intelligence…

Author
January 15, 2022
Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.
Google Ads Bidding

New Improvements to Image Extensions Within Google Ads

Image Extension Improvements: Google will soon roll out a raft of image extension improvements to desktop devices, signalling a change in tact.

Author
January 6, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing a work book open with December written on it to signify this is about what happened in December -PPC News December 2020 – PPC Geeks Monthly Updates

Welcome to the PPC Geeks Monthly Updates for December, 2021

PPC News, 2021: In this, the final roundup of 2021, we take a closer look at everything from Google’s new, comprehensive launch of their revolutionary Performance Max campaign tool

Author
January 6, 2022
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing a dart board to show this article is about Optimised Targeting: Google Ads’ New Optimised Targeting option

Performance Ultimate Campaigns Launch to All Google Advertisers

Table of contents What Are Performance Ultimate Campaigns Local Campaigns to be Upgraded to Performance…

Author
December 24, 2021
I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Advertising Agent: Google Ads Introduces Conversion Goals, Tag Assistant and Explanations for Search Campaigns

If you are an advertiser, then it is important you understand that Google Ads is introducing a multitude of new actions and troubleshooting tools including conversion goals, Tag Assistant and explanations for Search Campaigns.

Author
December 12, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
TrustPilot Ads: Image showing four hands holding each other - this is to show 'Trust' - if you run PPC ads you want to show your prospects 'social proof' - the best way to do this is to show Trustpilot in your ads

PPC Geeks Trustpilot

PPC Geeks Trustpilot page is brimming with positive reviews. Check out our reviews today and see for yourself how we can help your brand!

Author
November 24, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Performance Max campaigns

What are Performance Max Campaigns?

Table of contents What Are Performance Max Campaigns How Do Performance Max Campaigns Work? Who…

Author
November 18, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
A Guide to Smart Bidding & Budgeting During the Christmas Season - PPC Geeks

Welcome to the PPC Geeks Monthly Updates for October, 2021

Table of contents Data-Driven Attribution Will Soon be the Default Attribution Model for all New…

Author
November 1, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing a nice Hollywood smile to show this is all about PPC for Dentist Practices

PPC For Dentists, We Are Voted No. 1

Table of contents PPC for Dentists: Where Can I advertise? PPC For Dentists: Choosing the…

Author
November 1, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Max Jones - Google Ads Exams - April - 2021

Google Ads Exams: Rory Bettany is Fully Ad Certified for 2021 Through 2022

Table of contents What is a Google Ads Certification and Why Is It Important? Why…

Author
October 29, 2021
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
eCommerce Profit Tracking or POAS will help your brand focus on numbers that actually matter

POAS Tracking for your eCommerce Brand

Table of contents What is POAS Tracking? How POAS Tracking Improves Your Marketing Output Implement…

Author
October 25, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Google Combines Smart Display and Standard Display Campaigns

Table of contents What is a Smart Display Campaign What is a Standard Display Campaign…

Author
October 15, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
A Guide to Smart Bidding & Budgeting During the Christmas Season - PPC Geeks

A Guide to Smart Bidding & Budgeting During the Christmas Season

Table of contents Budgeting and Smart Bidding During the Christmas Season: Choosing the Right Strategy…

Author
October 13, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Ultimate Guide to Dominating Black Friday PPC in 2021

Table of contents Ultimate Guide to Dominating Black Friday PPC in 2021 – Kate G…

Author
October 12, 2021
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
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Improvements to Google’s Broad Match

Table of contents Broad Match: Language Expansion Broad Match: Location Specificity Improvements Broad Match: Query…

Author
October 7, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Data-Driven Attribution Will Soon be the Default Attribution Model for all New Google Ads Conversion Actions

Table of contents How a Data-Driven Attribution Model Works The Benefits of a Data-Driven Attribution…

Author
October 7, 2021
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
PPC News September 2021

Welcome to the PPC Geeks Monthly Updates for September, 2021

Table of contents Google Smart Display Campaigns: How They Work & How to Use Them…

Author
October 6, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Google logo

7 Best Practices to Increase ROI with Google Ads

Table of contents Google Ads Best Practices: Define Your Objective Google Ads Best Practices: Build…

Author
September 30, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Display Ads The All You Need To Know Guide

Table of contents Display Ads What Are Display Ads? Why Use Display Ads? When Did…

Author
September 29, 2021
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
Google Shopping Ads

How to Beat Google Shopping this Black Friday

Table of contents How to Beat Google Shopping: Fix Your Feed of Errors How to…

Author
September 25, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
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The Best Black Friday Ecommerce Strategy to Increase Sales

Table of contents Black Friday Ecommerce Strategy: Build Anticipation Via Social Media Black Friday Ecommerce…

Author
September 24, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image showing Christmas presents - will your company be supplying the presents this year? If you want to be the one who makes sales you need to make sure you follow these 9 top tips for smashing your Christmas Pay Per Click campaigns

Black Friday PPC Top Tips

Table of contents Build Awareness with Display Ads Build Anticipation with Paid Social Media Evaluate…

Author
September 21, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Expanded Text Ads Will be Sunset in June 2022

Table of contents Expanded Text Ads and Repurposing Content Why the Expanded Text Ads Sunset…

Author
September 7, 2021
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
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Google Smart Display Campaigns: How They Work & How to Use Them Successfully

Table of contents What Are Smart Display Campaigns? When Should You Use Smart Display Campaigns?…

Author
September 3, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Welcome to the PPC Geeks Monthly Updates for August 2021

Table of contents Google Smart Shopping Best Practices Google Ads Exams: Siobhain McConnell is Fully…

Author
August 31, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Max Jones - Google Ads Exams - April - 2021

Google Ads Exams Mark Lee has Passed All Google Ads Exams and is Fully Certified for 2021 through 2022

Table of contents Why are Google Ads exams important? Why choose a Google Ads certified…

Author
August 23, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Mark Lee joins PPC Geeks as PPC Account Manager

All the PPC Geeks team gave a warm welcome to Mark Lee who has joined…

Author
August 9, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Google Ads Bidding

Smart Bidding: How to Bid Like a Pro in Google Ads

Table of contents Smart Bidding: Patience is Key Smart Bidding: Stop Making Continuous Major Changes…

Author
August 6, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
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Google Ads Exams Siobhain McConnell Has Passed All Google Ads Exams and is Fully Certified for 2021 to 2022

Table of contents Why Google Ads Exams Matter What Are Google Ads Exams? How to…

Author
August 5, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Google Shopping Ads

Google Smart Shopping: Best Practices

Table of contents What is Google Smart Shopping? Be Aware of Data Integrity Target All…

Author
August 5, 2021
Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.
Smart Bidding Strategy Change

Welcome to the PPC Geeks Monthly Updates for July 2021

Table of contents Google May Suspend Merchant Websites Due to Inaccurate Availability Smart Bidding: All…

Author
August 4, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
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Optimised Targeting: Google Ads’ New Optimised Targeting Explained

Table of contents How Optimised Targeting or ‘Signal’ Works How to Use Optimised Targeting Why…

Author
July 26, 2021
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
Siobhain McConnell

Siobhain McConnell joins PPC Geeks as the new PPC Client Manager

Siobhain McConnell joins PPC Geeks as the new PPC Client Manager PPC Geeks is delighted…

Author
July 16, 2021
Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.
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Smart Bidding: All New Google Ads Smart Bidding Features

Table of contents New Google Ads Smart Bidding Features to Help You Reach Your Objectives…

Author
July 12, 2021
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
PPC News - June 2021

PPC Geeks Monthly Update for June 2021

Table of contents Introducing the PPC Geeks Monthly Update for June 2021 How to Setup…

Author
July 1, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
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What is Search Impression Share & Why it Matters

Table of contents Why is Search Impression Share Important? What Does a Low Search Impression…

Author
June 24, 2021
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Google Ads Conversion Lag Explained – What You Need to Know and Why

Table of contents What is Google Ads Conversion Data Lag Why Does Google Ads Conversion…

Author
June 9, 2021
Matt is an experienced digital marketer and data lover. Having worked in both client side marketing teams and as part of an agency, Matt knows the best of both worlds.

How to Setup Google Ads Promotions in Google Merchant Centre 5 Step Guide

Table of contents Google Ads Promotions – The Definitive Step-By-Step Guide Have an Active Product…

Author
June 3, 2021
Matt is an experienced digital marketer and data lover. Having worked in both client side marketing teams and as part of an agency, Matt knows the best of both worlds.
Image showing a calendar showing the month of May 2021 as this blog post is all about what went on in Pay Per Click in May 2021

Welcome to the PPC Geeks Monthly Updates for May 2021

Table of contents All Bamboo – Landing Page Review (PPC News May 2021) Smart Bidding…

Author
June 1, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Image of Kate G our head of performance here at the PPC Geeks

Kate Graham is Fully Google Ad Certified For 2021-2022

Table of contents What is a Google Ads Certification and Why is it Important? Why…

Author
May 24, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Smart Bidding Strategy Change

Smart Bidding Strategy Change: Target CPA & Target ROAS Bidding Strategies to be Combined

Table of contents Smart Bidding Strategy Change: Target CPA & Target ROAS Smart Bidding Strategy…

Author
May 10, 2021
ALL BAMBOO - LANDING PAGE REVIEW

ALL BAMBOO – LANDING PAGE REVIEW

landing page reviews: As part of our client management process here at PPC Geeks, we…

Author
May 5, 2021
Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.
PPC News April 2021 - PPC Geeks Monthly Update

PPC News April 2021 – PPC Geeks Monthly Update

PPC News April 2021: In this month’s review, we examine the latest updates from the…

Author
May 5, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
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Best PPC Agency in Manchester PPC Geeks

Table of contents Best PPC Agency in Manchester – The Stats Don’t Lie The Number…

Author
April 26, 2021
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
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