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Rory B
Senior PPC Account Manager

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Rory B

Rory B, Senior PPC Account Manager

With a focus on providing granular analysis and optimisations, he looks to ensure that no penny is wasted in the pursuit of further customers for your business.

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Super power

The ability to learn anything instantly.

Grow Business
My tedious link claim to fame

I wrote a poem in primary school that went into a published book.

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Brew making
skills

Semi-Professional.

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Not many people know about me
I once back-flipped into a lake.
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My favourite book
The Saga series by Brian K Vaughan.
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My favourite film
The Fifth Element.

Rory B, Senior PPC Account Manager

My favourite thing to do when I'm not in work
Playing Dungeons & Dragons with friends.

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My favourite sports team
Manchester United.

My favourite drink
An ice cold can of Diet Coke.

My specialist subject
Maths

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Recent Blogs from Rory B

Should You Try the Hagakure Method?

Should you try the Hagakure method? This ultra-modern approach to Google Ads and PPC management…

Author
October 31, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Google Trial Paid Customer Service

The provision of customer service is constantly under scrutiny. Google, the tech giant renowned for…

Author
September 15, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Tis’ the Season for Profit: Supercharge Your Christmas Ads

Christmas ads are tough to get right. And while some brands reap huge profits, many…

Author
August 18, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Build Customer Trust with Google Merchant Centre

At PPC Geeks, when we received the news that Google had posted a new document…

Author
August 10, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Attribution Models That Are Being Deprecated

Google announced in early April that they planned to deprecate several attribution models. This included…

Author
July 4, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

New Trademark Complaints Rules in Google Ads

In a recent announcement, Google unveiled its vision for how it will process trademark complaints…

Author
June 21, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

How to Increase Your ROAS with Performance Max

Performance Max is on course to replace Smart Shopping in 2023. The world’s leading eCommerce…

Author
June 16, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

The Next Stage for Google Merchant Centre

Google has confirmed that by 2024, Google Merchant Centre will be replaced by Merchant Centre…

Author
June 2, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Google Shopping Insights: How to Use Data to Improve Your Campaigns

Google Shopping Insights gives advertisers a comprehensive understanding of a product’s popularity. Using search volume…

Author
May 5, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
The Russia-Ukraine war paired with the COVID pandemic impacted the economy beyond belief, leaving advertisers searching for ways to boost your eCommerce business.

5 Ways to Boost Your eCommerce Business in 2023

Recently, the economy has been in a volatile and unpredictable state. The Russia-Ukraine war paired…

Author
April 14, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Exciting New Features for Google Discovery Campaigns Explained

In a recent announcement, Google unveiled three exciting new features for its Discovery Campaigns. According…

Author
April 4, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

How Information is Key to Winning at Automation

Huge technological advances in data and artificial intelligence have been reshaping the business landscape, enhancing…

Author
March 10, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Old school marketing

5 Ways Old School Marketing Can Build First Party Data

Marketing evolves and changes on an almost monthly basis. Because of this constant evolution, some…

Author
February 10, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Integrate Looker Studio and GA4

How to Effectively Integrate Looker Studio and GA4

Google Data Studio has rebranded and is now known as Looker Studio. Google Analytics 4…

Author
January 27, 2023
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
This graphic of a figure on the clouds throwing a fistbump in joy represents the entire PPC Geeks team as we proudly join the Top 10 PPC Agencies in the World List. This is a major honor and achievement for our entire team of PPC professionals and Google Ads consultants.

PPC Geeks Enters the Top 10 PPC Agencies in the World

Table of contents PPC Geeks: One Of The Top 10 Best PPC Agencies in the…

Author
April 11, 2022
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Max Jones - Google Ads Exams - April - 2021

Google Ads Exams: Rory Bettany is Fully Ad Certified for 2021 Through 2022

Table of contents What is a Google Ads Certification and Why Is It Important? Why…

Author
October 29, 2021
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Image showing Search Impression Share in Google Ads

What is Search Impression Share & Why it Matters

Why Search Impression Share Matters When creating a paid search strategy, it’s vital not to…

Author
June 24, 2021
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Understanding Auction Insights

Table of contents What is an auction insights report? How to Use Data from Auction…

Author
March 24, 2021
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Image showing someone touching the camera screen - this looks like someone 'clicking' - as this is all about how to improve your CTR

Expected CTR & How to Improve Today

Table of contents Use more relevant/precise keywords to improve your Click Through Rate Keep tighter…

Author
January 21, 2021
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Image showing an engine warning light to signify that LPE is very important Find out How to Improve Your Landing Page Experience

Landing Page Experience How to Improve It The Right Way

Table of contents What is Landing Page Experience? How to Improve Landing Page Experience Engagement…

Author
December 9, 2020
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Image showing a busy street with adverts all over it - this is to show that you need to make your ads stand out and the best way to do that is to Improve your Ad Relevance

How to Improve Ad Relevance Score

Table of contents How to Improve Ad Relevance? Follow our Top 6 Steps for Sucess!…

Author
October 20, 2020
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
Image of magnifying glass looking at the Google logo - this is to show we are 'delving deeper' into Google Ads keyword quality score

How Quality Score Works

Ever Wanted to Know How Quality Score Works? If you’re wondering how Quality Score works,…

Author
September 23, 2020
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Rory Bettany joins PPC Geeks as the new PPC Account Manager

Rory Bettany joins PPC Geeks as the new PPC Account Manager Rory Bettany will be…

Author
December 19, 2019
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
PPC Geeks Blog - Business Tip of the Month Integrating Your Marketing Plans

Business Tip of the Month: Integrating Your Marketing Plans

Integrating Your Marketing Plans is our Business Tip of the Month How many different elements…

Author
July 5, 2019
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.
PPC Geeks Blog - Advantages & Disadvantages of Advertising For Your Business

Advantages and Disadvantages of Advertising Your Business

Advantages and Disadvantages of Advertising If you don’t advertise your business, nobody will ever know…

Author
May 31, 2019
Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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