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1st Choice Formations

35% decrease in Cost per Conversion

The Brief:

1st Choice Formations wanted their Google Ads account to be more effectively managed after the performance worsened in the first half of 2021. Our instructions were to increase the amount of sales and also reduce the Cost per Conversion.

1st Choice Formations came to PPC Geeks with an underperforming account that had inaccurate conversion tracking and a high Cost per Conversion. We were able to fix their tracking issues and come up with a successful plan that lowered their Cost per Conversion and enabled them to spend money more efficiently on generating more sales.

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Will your company be our next happy PPC client ?

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Cost per Conversion down

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CTR up by

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CPC down by

"Comment from the client"

“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales.”

"Quote from PPC Geeks"

“After fixing the conversion tracking, we set about ridding the account of the wasted spend that had been contributing to the expensive Cost per Conversion. This saved the client 40% of their existing spend and meant they could then target the key campaigns more effectively. The account is now in a settled state, producing sales and revenue above the client’s expectations.”

Cost per Conversion down: 35%

CTR up by: 20%

Cost down by: 40%

CPC down by: 14%

Company Bio:

1st Choice Formations has many years of experience in helping customers from all over the world to register companies. They provide other, additional services such as company restorations and registered offices, too. The ease with which they provide their services means they are a market leader in their industry.

1st Choice Formations

How we did it:

Added extensive negative keyword lists to the account to eradicate wasted spend

Assigned the overall budget to the best performing campaigns

Created new campaigns to test different bid strategies and services

Built new Responsive Search Ads to phase out the old Expanded Text Ads

More closely targeted certain cities and countries that were producing cheaper sales

Set day and time bid adjustments to increase / decrease our ad presence when needed

“PPC Geeks offer a professional service. Their levels of communication, reporting and service delivery are excellent. In our particular case, they managed to reduce our Google spend by 40% without any loss of sales”

~ Suman Chakraborty.

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Happy Clients

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Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure
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The team at PPC Geeks have been a pleasure to work with. Communicative at all times, with detailed reporting. They are always happy to adjust to the needs of our business and find the best solutions for us

James Chadwick
Head of Marketing, My Nametags
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Good agency with strong processes - a pleasure to use

Alexander Vaughan
Head of Digital, Slydes
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They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work

Frank Harvey
Managing Director, Hi Fi Excellence
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I would say 10/10 and would definitely recommend! I certainly have done by word of mouth! The main reasons being the way everything is explained in as simple terms as possible as well as with frank consideration of our aims

Joe Mayne
Marketing Manager, Housing Hand
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After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!

Paul Mitchell
Marketing Manager, MACS Bollards
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Quote

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door
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Quote

They have not only helped us with PPC but also our tracking and analytics. In an industry where chancers abound it is good to do business with an honest, holistic digital expert, thank you for this

Anthony Chadwick
Managing Director, The Webinar Vet
Quote
Quote

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure
Quote
Quote

The team at PPC Geeks have been a pleasure to work with. Communicative at all times, with detailed reporting. They are always happy to adjust to the needs of our business and find the best solutions for us

James Chadwick
Head of Marketing, My Nametags
Quote
Quote

Good agency with strong processes - a pleasure to use

Alexander Vaughan
Head of Digital, Slydes
Quote
Quote

They have been working on our account for nearly 12 months and they have been phenomenal in every respect. They put a lot of work behind the scenes and it shows. Nice work

Frank Harvey
Managing Director, Hi Fi Excellence
Quote
Quote

I would say 10/10 and would definitely recommend! I certainly have done by word of mouth! The main reasons being the way everything is explained in as simple terms as possible as well as with frank consideration of our aims

Joe Mayne
Marketing Manager, Housing Hand
Quote
Quote

After working with other PPC companies before, the guys at PPC Geeks are a refreshing change, and their knowledge and service is top class. Many thanks!

Paul Mitchell
Marketing Manager, MACS Bollards
Quote
Quote

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door
Quote
Quote

They have not only helped us with PPC but also our tracking and analytics. In an industry where chancers abound it is good to do business with an honest, holistic digital expert, thank you for this

Anthony Chadwick
Managing Director, The Webinar Vet
Quote
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Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

Get more from your Google Ads account

Get your free, no obligation Google Ads audit today to find out how the PPC Geeks can help you.

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