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All Bamboo

All Bamboo: 58% Conversion Rate Increase

(Search & Shopping) 

The Brief:

All Bamboo sells luxury bamboo bed linen, towels and accessories from their UK base. They are passionate about the benefits of their products for the environment and pride themselves on exceptional customer service.

All Bamboo decided to work with PPC Geeks due to previous wasted spend. They needed to achieve a certain ROAS on a consistent basis and grow the amount of sales per month. With our experience of e-commerce accounts, we were delighted to bring them on board!

 

 

home banner 2 - All Bamboo

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Conversion Rate Increase

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ROAS Targets Beaten

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CPA Decrease

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CTR Increase

"Comment from the client"

“Excellent responsiveness, communication and client service.”

"Comment from PPC Geeks"

We are very happy that we have been able to produce consistently excellent results for All Bamboo, a client with whom we have an excellent working relationship. Their ROAS targets have been exceeded every month and we have seen record Conversion Rates in their account. With the market for eco commerce growing each year, we are sure to see even better results in the future.

Conversion Rate Increase of: 58%

CPA Decrease of: 14%

ROAS Targets Beaten by: 56%

CTR Increase of: 241%

Company Bio:

All Bamboo is a UK-based, family-run business selling premium bamboo products such as bedding, towels and scarves. They are the leading retailer of luxury bamboo goods in the UK.

bamboo featured image - All Bamboo

How we did it:

Worked with the client to understand their business model.

Created new campaigns focused on their best performing keywords.

Assigned more of the budget to the best performing campaigns.

Ensured we only advertised items that were in stock to minimise wasted spend.

Added device and ad schedule bid adjustments to target people on the right devices at the right times.

Created ads that sold the benefits of bamboo to potential new customers.

“Excellent responsiveness, communication and client service.”

~ Rachel and Ian - Owners.

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