CyberSmart
PPC Success Stories
CyberSmart: Increased Conversions by 331%
CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.
CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!
CyberSmart wanted to drive the CPA down while increasing volume. In a very short space of time, we were able to reduce their CPA by 674% while increasing conversions by 331%.
"PPC Geeks have been instrumental in allowing us to meet those goals"
Great company, has delivered excellent results with a focus on continuous improvement
~ Jamie Akhtar - Co-Founder & CEO
The Challenge
CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.
The Impact
CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!
The Outcome
Spend: Up 42%
Conversions: Up 331%
Cost per conversion: Down 674%
The average cost per click: Down 84%
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The Brief
The Brief:
CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!
The Results
Short-Term Results:
SPEND UP
COST PER CONVERSION DOWN
42%
SPEND UP
674%
COST PER CONVERSION DOWN
331%
CONVERSIONS UP
84%
THE AVERAGE COST PER CLICK DOWN
Long-Term Results:
CONVERSIONS UP
THE AVERAGE COST PER CLICK DOWN
How We Did It
How We Did It:
Granular campaign build extending across the UK
Dedicated campaign level remarking and RLSAs
Ongoing CPA focused granular optimisations (demographics/TOD/DOW/geo etc)
SKAGs (Single keyword ad groups)
Continual ad copy A.B testing
Undertook market analysis to support the client launch & evolve their refurbished technology products
The Journey to Success
CyberSmart:
"Chris and his team are excellent"
About CyberSmart
About CyberSmart:
CyberSmart believes that every organisation should be able to easily comply with recognised standards and protect their data and infrastructure.
Quotes from the Client
Quotes from the Client:
"Continuous optimisation, clear defined goals and regular reporting.
Highly recommend!"
~ Sam Soares, Head of Digital Marketing
About CyberSmart
CyberSmart is an automated platform that helps businesses get and stay secure with recognised certification standards.
CyberSmart believes that every organisation should be able to easily comply with recognised standards and protect their data and infrastructure.
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Quotes from
CyberSmart
Great PPC company
Great company, has delivered excellent results with a focus on continuous improvement
~ Jamie Akhtar - Co-Founder & CEO
Quotes from
PPC Geeks
"Chris and his team are excellent"
- PPC Geeks Team
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