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CyberSmart: Increased Conversions by 331%

Google Ads (Search, Display, Retargeting) 

The Brief:

CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!

CyberSmart wanted to drive the CPA down while increasing volume. In a very short space of time, we were able to reduce their CPA by 674% while increasing conversions by 331%.


Food Brand NDA


Spend Up


Cost per conversion Down


Conversions Up


The average cost per click Down

“Chris and his team are excellent”

Spend: Up 42%

Cost per conversion: Down 674%

Conversions: Up 331%

The average cost per click: Down 84%

Company Bio:

CyberSmart is an automated platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart believes that every organisation should be able to easily comply with recognised standards and protect their data and infrastructure.


How we did it:

Granular campaign build extending across the UK

Dedicated campaign level remarking and RLSAs

Ongoing CPA focused granular optimisations (demographics/TOD/DOW/geo etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

Great PPC company
Great company, has delivered excellent results with a focus on continuous improvement

Jamie Akhtar

~ Jamie Akhtar - Co-Founder & CEO

"Continuous optimisation, clear defined goals and regular reporting.
Highly recommend!"

Sam Soares

~ Sam Soares, Head of Digital Marketing

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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