Skip to content

How does your PPC stack up ?

Get free, human review of your Ads performance today.


CyberSmart: Increased Conversions by 331%

Google Ads (Search, Display, Retargeting) 

The Brief:

CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!

CyberSmart wanted to drive the CPA down while increasing volume. In a very short space of time, we were able to reduce their CPA by 674% while increasing conversions by 331%.


PPC Banner


Spend Up


Cost per conversion Down


Conversions Up


The average cost per click Down

“Chris and his team are excellent”

Spend: Up 42%

Cost per conversion: Down 674%

Conversions: Up 331%

The average cost per click: Down 84%

Company Bio:

CyberSmart is an automated platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart believes that every organisation should be able to easily comply with recognised standards and protect their data and infrastructure.


How we did it:

Granular campaign build extending across the UK

Dedicated campaign level remarking and RLSAs

Ongoing CPA focused granular optimisations (demographics/TOD/DOW/geo etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

Great PPC company
Great company, has delivered excellent results with a focus on continuous improvement

Jamie Akhtar

~ Jamie Akhtar - Co-Founder & CEO

"Continuous optimisation, clear defined goals and regular reporting.
Highly recommend!"

Sam Soares

~ Sam Soares, Head of Digital Marketing

See More of the PPC Geeks Case Studies

Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

Get more from your Google Ads account

Get your free, no obligation Google Ads audit today to find out how the PPC Geeks can help you.