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CyberSmart

PPC Success Stories

CyberSmart: Increased Conversions by 331%

CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!

CyberSmart wanted to drive the CPA down while increasing volume. In a very short space of time, we were able to reduce their CPA by 674% while increasing conversions by 331%.

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"PPC Geeks have been instrumental in allowing us to meet those goals"

Great company, has delivered excellent results with a focus on continuous improvement

~ Jamie Akhtar - Co-Founder & CEO

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The Challenge

CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.

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The Impact

CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!

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The Outcome

Spend: Up 42%
Conversions: Up 331%
Cost per conversion: Down 674%
The average cost per click: Down 84%

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The Brief

The Brief:

CyberSmart is an automated SaaS platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart has to be one of the easiest ways to protect your business. They are setting a new standard in cybersecurity!

CyberSmart

The Results

Short-Term Results:

SPEND UP
COST PER CONVERSION DOWN

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42%

SPEND UP

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674%

COST PER CONVERSION DOWN

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331%

CONVERSIONS UP

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84%

THE AVERAGE COST PER CLICK DOWN

Long-Term Results:

CONVERSIONS UP
THE AVERAGE COST PER CLICK DOWN

How We Did It

How We Did It:

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Granular campaign build extending across the UK

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Dedicated campaign level remarking and RLSAs

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Ongoing CPA focused granular optimisations (demographics/TOD/DOW/geo etc)

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SKAGs (Single keyword ad groups)

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Continual ad copy A.B testing

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Undertook market analysis to support the client launch & evolve their refurbished technology products

The Journey to Success

CyberSmart:

"Chris and his team are excellent"

About CyberSmart

About CyberSmart:

CyberSmart is an automated platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart believes that every organisation should be able to easily comply with recognised standards and protect their data and infrastructure.

CyberSmart

Quotes from the Client

Quotes from the Client:

"Continuous optimisation, clear defined goals and regular reporting.
Highly recommend!"

~ Sam Soares, Head of Digital Marketing

About CyberSmart

CyberSmart is an automated platform that helps businesses get and stay secure with recognised certification standards.

CyberSmart believes that every organisation should be able to easily comply with recognised standards and protect their data and infrastructure.

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Quotes from
CyberSmart

Great PPC company
Great company, has delivered excellent results with a focus on continuous improvement

~ Jamie Akhtar - Co-Founder & CEO

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Quotes from
PPC Geeks

"Chris and his team are excellent"

- PPC Geeks Team

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I've been really impressed with the project management throughout.

We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.

Read Our 166 Reviews Here

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