PPC Success Stories
Derwent Joins PPC Geeks
Derwent is a trusted brand for art materials all around the world. Quality, craftsmanship and innovation are key cornerstones of their philosophy. Their products span from a person’s first colouring pencil to the highest quality professional products.
Derwent wanted to work with a PPC-focused agency with Cumbrian roots and we were delighted to welcome them on board!
Key metrics have seen a marked increase during the 5 month period.
“Top notch service! We have worked with PPC Geeks now for 5 months and are very happy with their commitment to go above and beyond. One of the most thorough onboarding processes I have encountered. It’s been refreshing to find an agency that exclusively focuses on PPC. A solid and helpful team.”
~ John Watkins – Digital Marketing Manager
The Challenge
Derwent wanted to work with a PPC-focused agency with Cumbrian roots and we were delighted to welcome them on board!
The Impact
In the initial four weeks, we completely revamped the client’s tracking system, ensuring accurate measurement of user interactions and conversions.
The Outcome
241% increase in impressions
101% increase in clicks
1410% increase in spend (full Google Grant budget spent)
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The Brief:
Derwent is a trusted brand for art materials all around the world. Quality, craftsmanship and innovation are key cornerstones of their philosophy. Their products span from a person’s first colouring pencil to the highest quality professional products.
Derwent wanted to work with a PPC-focused agency with Cumbrian roots and we were delighted to welcome them on board!
Short-Term Results:
During onboarding we saw the potential for an immediate improvement just by setting up effective conversion tracking and switching the bidding strategy to use conversion focused smart bidding. The previous use of manual CPC was capped by Google Ads Grants policy to a maximum of $2/click, so by focusing on conversions and using smart bidding we were able to massively increase their spend and sign-ups before refining their performance through campaign restructuring, best practice settings, new ad copy and an in-depth search query review.
241%
INCREASE IN IMPRESSIONS
101%
INCREASE IN CLICKS
1,410%%
INCREASE IN SPEND
1,247%
INCREASE IN CONVERSIONS
Long-Term Results:
Over 6 months of management, we consistently made optimal use of the Google Ads Grant while at the same time balancing advertising for multiple events, as well as consistent and successful advertising of the core support services to young people in need.
How We Did It:
Combined the product knowledge of the client with our PPC knowhow to create tailored campaigns.
Created compelling and relevant ad copy with calls to action and USPs.
Assigned more budget to the best performing campaigns.
Promoted offers and deals on a monthly basis to entice both new and existing customers.
Added data-backed device bid adjustments to target users where they are most likely to buy.
Added hundreds of negative keywords to minimise wasted spend and keep the traffic as relevant as possible.
Derwent:
Top notch service! We have worked with PPC Geeks now for 5 months and are very happy with their commitment to go above and beyond. One of the most thorough onboarding processes I have encountered. It’s been refreshing to find an agency that exclusively focuses on PPC. A solid and helpful team.”
About Derwent :
With a heritage dating back to 1832, Derwent’s innovation comes from a deep understanding of artists. Derwent appreciates that their needs and aspirations may change over their artistic life so have created a huge range of materials for every need, the majority of which are manufactured in the Lake District, UK. Artistry is threaded through the core of every product , delivering world-class artists, materials at every stage of the creative journey.
Quotes from the Client:
“Top notch service! We have worked with PPC Geeks now for 5 months and are very happy with their commitment to go above and beyond. One of the most thorough onboarding processes I have encountered. It’s been refreshing to find an agency that exclusively focuses on PPC. A solid and helpful team.”
~ John Watkins – Digital Marketing Manager
About Derwent
With a heritage dating back to 1832, Derwent’s innovation comes from a deep understanding of artists. Derwent appreciates that their needs and aspirations may change over their artistic life so have created a huge range of materials for every need, the majority of which are manufactured in the Lake District, UK. Artistry is threaded through the core of every product , delivering world-class artists, materials at every stage of the creative journey.
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Quotes from
Derwent
“Top notch service! We have worked with PPC Geeks now for 5 months and are very happy with their commitment to go above and beyond. One of the most thorough onboarding processes I have encountered. It’s been refreshing to find an agency that exclusively focuses on PPC. A solid and helpful team.”
~ John Watkins – Digital Marketing Manager
Quotes from
PPC Geeks
“Since taking over the account, we have been lucky enough to have excellent cooperation from the client in terms of setting budgets, plans and KPIs. These have enabled us to tailor our campaigns based on Derwent’s requirements and results have exceeded their expectations. We introduced a more structured approach to campaign creation, put their brand USPs front and centre of their ads and focused more attention on their best sellers.”
– PPC Geeks Team
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