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Derwent

Derwent Joins PPC Geeks

(Search & Retargeting) 

The Brief:

Derwent is a trusted brand for art materials all around the world. Quality, craftsmanship and innovation are key cornerstones of their philosophy. Their products span from a person’s first colouring pencil to the highest quality professional products.

Derwent wanted to work with a PPC-focused agency with Cumbrian roots and we were delighted to welcome them on board!

PPC Banner

Key metrics have seen a marked increase during the 5 month period.

"Comment from the client"

“Top notch service! We have worked with PPC Geeks now for 5 months and are very happy with their commitment to go above and beyond. One of the most thorough onboarding processes I have encountered. It’s been refreshing to find an agency that exclusively focuses on PPC. A solid and helpful team.”

"Comment from PPC Geeks"

“Since taking over the account, we have been lucky enough to have excellent cooperation from the client in terms of setting budgets, plans and KPIs. These have enabled us to tailor our campaigns based on Derwent’s requirements and results have exceeded their expectations. We introduced a more structured approach to campaign creation, put their brand USPs front and centre of their ads and focused more attention on their best sellers.”

Company Bio:

With a heritage dating back to 1832, Derwent’s innovation comes from a deep understanding of artists. Derwent appreciates that their needs and aspirations may change over their artistic life so have created a huge range of materials for every need, the majority of which are manufactured in the Lake District, UK. Artistry is threaded through the core of every product , delivering world-class artists, materials at every stage of the creative journey.

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How we did it:

Combined the product knowledge of the client with our PPC knowhow to create tailored campaigns.

Created compelling and relevant ad copy with calls to action and USPs.

Assigned more budget to the best performing campaigns.

Promoted offers and deals on a monthly basis to entice both new and existing customers.

Added data-backed device bid adjustments to target users where they are most likely to buy.

Added hundreds of negative keywords to minimise wasted spend and keep the traffic as relevant as possible.

"Top notch service! We have worked with PPC Geeks now for 5 months and are very happy with their commitment to go above and beyond. One of the most thorough onboarding processes I have encountered. It’s been refreshing to find an agency that exclusively focuses on PPC. A solid and helpful team.”

~ John Watkins - Digital Marketing Manager

See More of the PPC Geeks Case Studies

More traffic and better Google Ads Grant Usage
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 159 Reviews Here

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