Food and Drinks Startup
PPC Success Stories
Food & Drinks Startup (under NDA): Revenue up 281%
Food and Drinks Startup under NDA is a textbook example of innovation and digital disruption meeting cutting edge technology.
The brief was simple enough they wanted to increase market share and brand awareness for both new client acquisition and end customers.
Our expert PPC professionals quickly learnt the nuances of this industry vertical and through careful planning and focused build increased conversions by 260%, reduced CPA by 35% and improved ROAS by 65%., with revenue up 281%!
If you would like your Free Google Ads Audit - book in for it today!
"PPC Geeks have been instrumental in allowing us to meet those goals"
Great team to work with, always go above and beyond. Special mention to Kate who showed a great deal of knowledge and initiative when working with our brand.”
The Challenge
The client necessitated swift action on their account, necessitating light management to enhance performance simultaneously with our onboarding process.
The Impact
In the initial four weeks, we completely revamped the client's tracking system, ensuring accurate measurement of user interactions and conversions.
The Outcome
"They have quickly got to grips with our business and our industry”
“Sales UP 281% Over the Quarter"
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The Brief
The Brief:
Food and Drinks Startup under NDA is a textbook example of innovation and digital disruption meeting cutting edge technology.
The brief was simple enough they wanted to increase market share and brand awareness for both new client acquisition and end customers.
Our expert PPC professionals quickly learnt the nuances of this industry vertical and through careful planning and focused build increased conversions by 260%, reduced CPA by 35% and improved ROAS by 65%., with revenue up 281%!
If you would like your Free Google Ads Audit - book in for it today!
The Results
Short-Term Results:
During onboarding we saw the potential for an immediate improvement just by setting up effective conversion tracking and switching the bidding strategy to use conversion focused smart bidding. The previous use of manual CPC was capped by Google Ads Grants policy to a maximum of $2/click, so by focusing on conversions and using smart bidding we were able to massively increase their spend and sign-ups before refining their performance through campaign restructuring, best practice settings, new ad copy and an in-depth search query review.
260%
Conversions: Up
281%
Sales/Revenue: Up
65%
ROAS: Up
Down 35%
Cost per conversion
Long-Term Results:
Over 6 months of management, we consistently made optimal use of the Google Ads Grant while at the same time balancing advertising for multiple events, as well as consistent and successful advertising of the core support services to young people in need.
How We Did It
How We Did It:
Granular campaign expansion (UK)
50% traffic split experiments on bidding strategies
Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)
SKAGs (Single keyword ad groups)
Continual ad copy A.B testing
Identifying those products that are high margin, that have a high CTR & lower CPC
The Journey to Success
Food & Drinks:
They have quickly got to grips with our business and our industry”
“Sales UP 281% Over the Quarter"
About Food & Drinks
About Food & Drinks:
Quotes from the Client
Quotes from the Client:
Great team to work with, always go above and beyond. Special mention to Kate who showed a great deal of knowledge and initiative when working with our brand.”
About Food & Drinks
Food and Drinks Startup under NDA is a textbook example of innovation and digital disruption meeting cutting edge technology. This client has established itself as the goto exclusive online members club with a simple mission: to bring its industry vertical into the 21st century. Our client does this by connecting producers and specialist merchants directly to the end user. With this level of commitment to bring great products to the masses we expect nothing but further hockey stick growth.
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We generated an average of 10.1x ROAS for our ecommerce clients.
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Quotes from
The Food & Drinks
Great team to work with, always go above and beyond. Special mention to Kate who showed a great deal of knowledge and initiative when working with our brand.”
Quotes from
PPC Geeks
"They have quickly got to grips with our business and our industry”
“Sales UP 281% Over the Quarter"
- PPC Geeks Team
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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I've been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
