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Food and Drinks Startup

Food & Drinks Startup (under NDA): Revenue up 281%

Google Ads (Shopping, Search, Display, Retargeting) 

The Brief:

Food and Drinks Startup under NDA is a textbook example of innovation and digital disruption meeting cutting edge technology.

The brief was simple enough they wanted to increase market share and brand awareness for both new client acquisition and end customers.

Our expert PPC professionals quickly learnt the nuances of this industry vertical and through careful planning and focused build increased conversions by 260%, reduced CPA by 35% and improved ROAS by 65%., with revenue up 281%!

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Conversions Up


Sales/Revenue Up


Cost per conversion Down




Conversion rate Up

"They have quickly got to grips with our business and our industry”
“Sales UP 281% Over the Quarter"

Conversions: Up 260% Over the quarter

Sales/Revenue: Up 281% Over the quarter

Cost per conversion: Down 35% Over the quarter

Conversion rate: Up 23% Over the quarter

ROAS: Up 65% Over the quarter

Company Bio:

Food and Drinks Startup under NDA is a textbook example of innovation and digital disruption meeting cutting edge technology. This client has established itself as the goto exclusive online members club with a simple mission: to bring its industry vertical into the 21st century. Our client does this by connecting producers and specialist merchants directly to the end user. With this level of commitment to bring great products to the masses we expect nothing but further hockey stick growth.

Food and Drinks Startup

How we did it:

Granular campaign expansion (UK)

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

Great team to work with
Great team to work with, always go above and beyond. Special mention to Kate who showed a great deal of knowledge and initiative when working with our brand.”

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Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

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