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St Stephens Books

St Stephens Books: Sales & Revenue up by 85%

Google Ads (Shopping, Search, Display, Retargeting & Feed Optimisation) 

The Brief:

St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service.

In just the first month our Pay Per Click Experts were able to increase spending by 51%, improve ROAS by 22%, increase Sales & Revenue by 85% and consult on CRO!

If your e-commerce store could do with a fresh set of eyes to uncover how it can be improved you should book in for your 100% Free Pay Per Click Audit Today!

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Spend Up




Sales/Revenue Up


CRO & Design Consultation

“We have definitely seen massive growth in the sales on our website”
“Conversion rate is up 44.69% MoM”

Spend: Up 51% MoM

ROAS: Up 22.66% MoM

Sales/Revenue: Up 85.82% MoM

CRO & Design Consultation

Company Bio:

St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service. St. Stephen’s product ranges from all-time classics to the latest must-have books. Browse their collections, guaranteed extraordinary value, superb customer service and discover something new today. Perfect for all of your little bookworms!

St Stephens Books

How we did it:

Granular campaign expansion (USA)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

"Great results! Thanks"

I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"

~ Burak, Digital Marketing Manager

See More of the PPC Geeks Case Studies

More traffic and better Google Ads Grant Usage
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 160 Reviews Here

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