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St Stephens Books

St Stephens Books: Sales & Revenue up by 85%

Google Ads (Shopping, Search, Display, Retargeting & Feed Optimisation) 

The Brief:

St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service.

In just the first month our Pay Per Click Experts were able to increase spending by 51%, improve ROAS by 22%, increase Sales & Revenue by 85% and consult on CRO!

If your e-commerce store could do with a fresh set of eyes to uncover how it can be improved you should book in for your 100% Free Pay Per Click Audit Today!

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Spend Up




Sales/Revenue Up


CRO & Design Consultation

“We have definitely seen massive growth in the sales on our website”
“Conversion rate is up 44.69% MoM”

Spend: Up 51% MoM

ROAS: Up 22.66% MoM

Sales/Revenue: Up 85.82% MoM

CRO & Design Consultation

Company Bio:

St. Stephen’s Books – is a US central children's book specialist. St. Stephen’s has built a reputation for bargain prices and great service. St. Stephen’s product ranges from all-time classics to the latest must-have books. Browse their collections, guaranteed extraordinary value, superb customer service and discover something new today. Perfect for all of your little bookworms!

St Stephens Books

How we did it:

Granular campaign expansion (USA)

Dedicated campaign level remarking and RLSAs

50% traffic split experiments on bidding strategies

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

SKAGs (Single keyword ad groups)

Continual ad copy A.B testing

"Great results! Thanks"

"I just spoke to Google Ads Account Strategist and she told me our account was setup brilliantly and KPIs look amazing. Thank you for this!"

~ Burak, Digital Marketing Manager

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase

Read Our 153 Reviews Here

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