PPC Success Stories
Accountancy People – Lead volume up 203%
The team at Accountancy People came to us with a need for consistent and good quality leads after being disappointed by multiple agencies in the past. These leads were crucial to the future growth of their business and they wanted a solid and dependable strategy ahead of their peak season.
PPC Geeks executed an excellent plan for us. They were very clear and pro active in their communication and are nice people to deal with.
“PPC Geeks have been instrumental in allowing us to meet those goals”
“Working with PPC Geeks has been a pleasure and a very professional experience.”
~ James Sheard – Director.
The Challenge
The team at Accountancy People came to us with a need for consistent and good quality leads after being disappointed by multiple agencies in the past.
The Impact
These leads were crucial to the future growth of their business and they wanted a solid and dependable strategy ahead of their peak season.
The Outcome
PPC Geeks executed an excellent plan for us. They were very clear and pro active in their communication and are nice people to deal with.
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- The Brief
- The Results
- How We Did It
- The Journey to Success
- About Accountancy People
- Quotes from the Client
The Brief:
The team at Accountancy People came to us with a need for consistent and good quality leads after being disappointed by multiple agencies in the past. These leads were crucial to the future growth of their business and they wanted a solid and dependable strategy ahead of their peak season.
PPC Geeks executed an excellent plan for us. They were very clear and pro active in their communication and are nice people to deal with.
Short-Term Results:
CTR – UP: 12%
Conversions – UP: 203%
12%
CTR UP
203%
CONVERSIONS UP
193%
CVR UP
69%
CPA DOWN
Long-Term Results:
CVR – UP: 193%
CPA – DOWN: 69%
How We Did It:
Supported client with creation of a new website and better landing pages
Utilised broad keywords to improve account visibility
Cut down on wasted spend and non converting search terms
Campaign organisation targeting specific customer types and more generic search terms
Detailed ad copy and ad extension testing
Use of in-market audiences to target those looking for accountancy and business support
The Accountancy People
The team at Accountancy People came to us with a need for consistent and good quality leads after being disappointed by multiple agencies in the past. These leads were crucial to the future growth of their business and they wanted a solid and dependable strategy ahead of their peak season.
About Accountancy People:
At The Accountancy People, the whole purpose of our practice is to add value to you and your business. We achieve this for both new and established businesses, contractors and individuals
Quotes from the Client:
“Working with PPC Geeks has been a pleasure and a very professional experience.”
~ James Sheard – Director.
About Accountancy People
At The Accountancy People, the whole purpose of our practice is to add value to you and your business. We achieve this for both new and established businesses, contractors and individuals
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Quotes from
Accountancy People
“Working with PPC Geeks has been a pleasure and a very professional experience.”
~ James Sheard – Director.
Quotes from
PPC Geeks
“As well as generating over 200% more leads, we managed to achieve this on a budget that didn’t increase for most of the first few months.
With a 193% increase in conversion rate, the relationship between searcher term and the advert were very closely tied
This goes to show, it’s not always about how much ad budget you have, but more about how wisely you spend it!”
– PPC Geeks Team
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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.
I’ve been really impressed with the project management throughout.
We have good regular updates and useful discussions around experiments we can try next to keep the momentum or deal with challenges when they come up. There has been a good foundation of honesty since we started, which has made this feel like a real team effort.
