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The Accountancy People

Accountancy People - Lead volume up 203%

The Brief:

The team at Accountancy People came to us with a need for consistent and good quality leads after being disappointed by multiple agencies in the past. These leads were crucial to the future growth of their business and they wanted a solid and dependable strategy ahead of their peak season.

PPC Geeks executed an excellent plan for us. They were very clear and pro active in their communication and are nice people to deal with.



Food Brand NDA


CTR up


Conversions up


CVR up


CPA down

“Working with PPC Geeks has been a pleasure and a very professional experience.”

“As well as generating over 200% more leads, we managed to achieve this on a budget that didn’t increase for most of the first few months.
With a 193% increase in conversion rate, the relationship between searcher term and the advert were very closely tied
This goes to show, it’s not always about how much ad budget you have, but more about how wisely you spend it!”

CTR - UP: 12%

CVR - UP: 193%

Conversions - UP: 203%

CPA - DOWN: 69%

Company Bio:

At The Accountancy People, the whole purpose of our practice is to add value to you and your business. We achieve this for both new and established businesses, contractors and individuals

The Accountancy People

How we did it:

Supported client with creation of a new website and better landing pages

Utilised broad keywords to improve account visibility

Cut down on wasted spend and non converting search terms

Campaign organisation targeting specific customer types and more generic search terms

Detailed ad copy and ad extension testing

Use of in-market audiences to target those looking for accountancy and business support

"Working with PPC Geeks has been a pleasure and a very professional experience.”

James Sheard - The Accountancy People

~ James Sheard - Director.

See More of the PPC Geeks Case Studies

65% increase in revenue over 6 months
921% Increase in CTR
YoY Conversion Rate increase of 105%
YoY eCommerce Revenue Up 42%
Revenue and Sales up 85%
33% Increase of Conversion Rate
35% decrease in Cost per Conversion
Conversion Rate Increased by 88%
Return on Ad Spend up 241%
107% Lead Increase & Long Term Growth
22% Decrease in Cost Per Lead
Revenue up 135%
CPAs 57% Below Target
Lead volume up 203%
142% Increase in Conversions
81% Increase in Revenue
Cost Per Lead down 44%
Conversions Up 471% Year Over Year
Return On Ad Spend up 3,197%
71% Increase In Sales
Conversions up 993%
215% Conversion Increase
ROAS up 57% and CPA down 40%
Conversion Rate Up 251%
500% Rise in Conversions
Conversion Rate Up 251.31%
83% Increase in Revenue
14.67% Reduction in Cost Per Conversion
Sales Increased 61.62%
109% ROI increase within the first 90 days
Cut Wasted Ad Spend by £7,000 per Month
Impression share up 80%
Lead Volume Up 266%
96% increase in Conversion Rate
Increased Conversions by 331%
58% Conversion Rate Increase