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Skinny Food Co: ROAS up by 72%

Google Ads (Shopping, Feed Optimisation, Video, Search, Display, Retargeting & More) 

The Brief:

Due to the huge success of the company launch and loyal customers The Skinny Food Co work hard on developing what their customers want and most importantly NEED. Their customers are at the forefront of their mind and their staff are passionate about helping people and delivering a top-notch service.

As such The Skinny Food Co had ambitious growth targets and is agile and constantly moving to stay in line with the demand from its loyal and fast-growing customer base! So they wanted a PPC Agency that could keep up and help plan and improve their PPC advertising.

In a very short period of time, our Expert PPC Team has been able to increase spending by 12%, improve ROAS by 72% and increase sales and revenue by 94%!

These results are the testament to the amount of planning and hard work done daily to craft an award-winning dedicated digital pay per click marketing strategy with Video, Display, Shopping, Feed Optimisation, Text Ad Copy and Much More on an account of this size!

If you already have a growing brand and want to take it to the next level you should be speaking with our PPC Experts who will be happy to walk you through the options you have for sustainable growth!

home banner 2 - Skinny Food Co

Will your company be our next happy PPC client ?

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Spend Up

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ROAS Up

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Sales/Revenue Up

“They are by far the best PPC specialist firm I have worked with and you will not be disappointed”
“ROAS up 72.61% QoQ”

Spend: Up 12.45% QoQ

ROAS: Up 72.61% QoQ

Sales/Revenue: Up 94.10% QoQ

Company Bio:

The Skinny Food Co was founded in May 2018 by James Whiting & Wayne Starkey as they discovered a need for great tasting healthy products. Fuelled by diabetic family members that avoid so many favoured foods the brand was born into the launch of Zero Calorie Sauces. Due to the huge success of the company launch and many loyal customers, The Skinny Food Co continue to work hard on developing what their customers want and most importantly NEED.

skinny food - Skinny Food Co

How we did it:

Granular campaign expansion

50% traffic split experiments on bidding strategies

SKAGs (Single keyword ad groups)

Advanced shopping campaigns

Dedicated campaign level remarking and RLSAs

Ongoing ROAS focused granular optimisations (demographics/TOD/DOW/GEO etc)

Continual ad copy A.B testing

Data feed manipulation for ROAS

"Over the past 20 years, I have come across a lot of PPC organisations that claim to be the best and so on. But when I spoke on the phone with Chris and his colleagues and saw the way PPC Geeks went into detail and conducted their works and followed reports, I knew there was something different about this company. They are by far the best PPC specialist firm I have worked with and you will not be disappointed. They do more and beyond than what they say on the tin!

~ Tony Hayer, Projects Manager

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